Marketing Communications Director
5 days ago
Globe Telecom seeks a seasoned Brand Communications Strategy Performance Manager to develop and execute innovative marketing strategies that drive online sales and engagement across various consumer segments.
About the TeamThis role involves working closely with cross-functional teams to ensure seamless campaign launches and effective work plan management, while also collaborating with analysts and media/channels teams to design consumer journeys and messaging matrices based on deep consumer insights.
- Main Goals:
- Develops communications strategy and execution plan to drive online sales goals across the prospecting to buy journey.
- Works closely with analysts and media/channels team to design the consumer journey and messaging matrix based on a clear understanding of consumer behavior and its interaction with online channels.
- Guides a team of channels/media and creatives during weekly sprints to design, launch and optimize online sales campaigns based on performance goals and actionable insights from past performance.
- Monitors and ensures delivery of all partner agency output in line with the contractual and administrative requirements to ensure smooth operations.
- Leads the regular performance reviews that will help optimize executions.
- KPIs:
- Audience journey mapping and messaging matrix.
- Lead discussions on audience insights and exploration to drive online sales KPI.
- Identify data driven advanced targeting, micro segmentation, and trigger based decision rules to hone in on high value consumer audiences.
- Facilitate testing scenarios in lock step with brand and Marketing analytics contributing to learning opportunities.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
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Marketing Communications Manager
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Director of Marketing Communications
5 days ago
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Prepaid Marketing Director Mindanao
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Marketing Director
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Senior Marketing Director
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Marketing Director, Soft Drinks
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Director, Market Management
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Channel Marketing Director
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Residential Sales and Marketing Director
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Corporate Communications
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Brand Marketing Director
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Director of Go-to-Market Strategy
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Channel Marketing Director
2 weeks ago
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Marketing Communications Specialist
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Corporate Communications
2 weeks ago
Taguig, National Capital Region, Philippines JTI Full timeTitle: Corporate Communications & Public Affairs DirectorJob ID: 98570Country: PhilippinesCity: TaguigProfessional area: Corporate Affairs & CommunicationsContract type: PermanentProfessional level: ExperiencedLocation: Taguig, PH, 1634At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building...
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Marketing Communications Specialist
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Marketing and Portfolio Director Pet Care
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Media Director
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Marketing Communications Specialist
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Marketing and Communications Specialist
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