Trade Marketing Officer
2 weeks ago
Key Performance Measures:
- 100% Execution and Performance Achievement vs Targets (100% within budget ideal)
- Maximum of 1% excess of the Trade Marketing Budget
* By-Category Sales
* Achievement of Project Targets (New Products/SKUs/New Programs, etc)
* Delivery of Monthly Business Plan
* Forecast Accuracy based on promos and programs
Roles and Responsibilities:
Sell In
- Target achievement of number of qualified dealers per DSP (Dealer Incentive, DSP and PG Incentive)
- Freezer Productivity
Sell Out
- Target achievement of number of trade assets and paid samplings sets deployed and its productivity
- GenTrade manpower productivity (Push Girls/MSO, Coordinators, Samplers, etc)
* 100% implementation of national promos and program objective achievement
* Conceptualization and recommendation of localized Below the Line activities
Systems and Processes
- Align strategy with the Trade Marketing Head and other concerned departments
- TPA (Claims and Budget/Funds)
Common Capabilities:
- Selling
- Working with Internal and External Customers
- Team Effectiveness
- Basic Financial Analysis
Excellent Communication Skills
People Development and Coaching
Strategy Development and Deployment
Job Specific Capabilities:
- New Product/SKU and Program Launch
- Forecasting
- Project Management
- Internal and External Customers Operations (Trade, Trade Partners, Inter-Departmental Operations)
* Integrated Business Planning
* Negotiation
* Promotion Development, Planning, Evaluation and Review
JOB QUALIFICATIONS:
- College graduate of any Business Courses
- Preferably with at least 3-5 years related working experience.
- Has sharp attention to details
- Has excellent interpersonal skills and able to communicate and coordinate with all levels of employees in the organization.
- Has the ability to work independently but can also work with others in a team environment.
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