Trade Marketing Officer

2 weeks ago


Manila, National Capital Region, Philippines Frabelle Corporation Full time

Key Performance Measures:

  • 100% Execution and Performance Achievement vs Targets (100% within budget ideal)
  • Maximum of 1% excess of the Trade Marketing Budget

* By-Category Sales

* Achievement of Project Targets (New Products/SKUs/New Programs, etc)

* Delivery of Monthly Business Plan

* Forecast Accuracy based on promos and programs

Roles and Responsibilities:

Sell In

  • Target achievement of number of qualified dealers per DSP (Dealer Incentive, DSP and PG Incentive)
  • Freezer Productivity

Sell Out

  • Target achievement of number of trade assets and paid samplings sets deployed and its productivity
  • GenTrade manpower productivity (Push Girls/MSO, Coordinators, Samplers, etc)

* 100% implementation of national promos and program objective achievement

* Conceptualization and recommendation of localized Below the Line activities

Systems and Processes

  • Align strategy with the Trade Marketing Head and other concerned departments
  • TPA (Claims and Budget/Funds)

Common Capabilities:

  • Selling
  • Working with Internal and External Customers
  • Team Effectiveness
  • Basic Financial Analysis

Excellent Communication Skills

People Development and Coaching

Strategy Development and Deployment

Job Specific Capabilities:

  • New Product/SKU and Program Launch
  • Forecasting
  • Project Management
  • Internal and External Customers Operations (Trade, Trade Partners, Inter-Departmental Operations)

* Integrated Business Planning

* Negotiation

* Promotion Development, Planning, Evaluation and Review

JOB QUALIFICATIONS:

  • College graduate of any Business Courses
  • Preferably with at least 3-5 years related working experience.
  • Has sharp attention to details
  • Has excellent interpersonal skills and able to communicate and coordinate with all levels of employees in the organization.
  • Has the ability to work independently but can also work with others in a team environment.
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