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Trade Marketing Strategist

3 weeks ago

Manila, National Capital Region, Philippines Private Advertiser Full time
Job Description

We are seeking a Trade Marketing Head to join our team at Private Advertiser. The ideal candidate will have a strong understanding of merchandising, promotions, and in-store activation strategies.

Key Responsibilities

  1. Develop and implement trade marketing strategies to enhance product availability and visibility in key retail and distribution channels.

  2. Plan and execute activation programs, promotions, and campaigns to drive sales and brand awareness.

  3. Work closely with sales and marketing teams to align trade marketing initiatives with overall business objectives.

  4. Manage relationships with merchandising agencies, ensuring proper deployment, training, and performance monitoring of merchandisers.

  5. Analyze market trends, customer insights, and competitor activities to improve trade marketing effectiveness.

  6. Monitor trade marketing budgets and ensure optimal allocation of resources.

  7. Evaluate the impact of trade marketing initiatives and adjust strategies as needed.

Qualifications

  1. Bachelor's degree in Marketing, Business Administration, or a related field.

  2. Minimum of 2 years of experience in trade marketing, preferably in FMCG, retail, or consumer goods industries.

  3. Strong communication, negotiation, and leadership skills.

  4. Ability to manage agencies and ensure effective deployment of field teams.

  5. Proficiency in data analysis, reporting, and market research.

Work Environment

  1. Office-based with occasional field visits to retail stores and partner outlets.

  2. Collaboration with sales, marketing, and external agencies.