Trade Marketing Specialist

3 days ago


Manila, National Capital Region, Philippines Firefly Electric & Lighting Corp. Full time

About the Role
Location: Ermita, Manila
Role Type: Full-time
Department: Commercial - Trade Marketing
Reporting to: Assistant Trade Marketing Manager

The Trade Marketing Specialist acts as the frontline for execution for Trade Marketing. They engage directly with the field sales team and customers and provide insights and observations to strengthen execution. The role is focused on organizing and executing various programs, with the supervisor leading stakeholder engagement to facilitate execution.

JOB SUMMARY:
The Trade Marketing Specialist is responsible for execution in Trade Marketing, engaging directly with the field sales team and customers to provide insights and observations that enhance execution. The role emphasizes organizing and executing different programs while leading stakeholder engagement.

MAJOR RESPONSIBILITIES:

Plan & Lead

  1. Communicates and ensures the availability and delivery of resources across the sales teams.
  2. Ensures field execution by engaging with sales team members and providing recommendations for improvement; may handle tactical Trade Marketing activities.
  3. Takes the lead in spearheading specific developmental projects for the assigned channel/account.

Organize and Control

  1. Leads in responding to clarifications, concerns, and queries from field sales regarding existing Trade Marketing programs.
  2. Conducts store visits to monitor the implementation of trade marketing initiatives and gather field information.
  3. Ensures compliance with execution timelines by coordinating with various internal and external stakeholders.
  4. Utilizes SAP for monitoring trade marketing resources and provides reports for analysis.

Educational Background:
Graduate of B.S. Marketing or any business-related course with good scholastic records.

Professional Experience:
At least 1 year of experience in a trade marketing role or field sales role.

Skills Required:
Presentation skills; communication skills; project management skills; leadership skills.

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