Lifecycle Marketing Manager(PH)

Position:Retention Marketing Expert

Location:Remote PH

Working hours:40 hrs per week, 8 am - 5 pm PST

Salary Range: Competitive salary

We are seeking a true Klaviyo expert who can single-handedly manage and optimize our entire retention marketing ecosystem. This is not an entry-level role - we need someone who has mastered the art and science of email marketing automation and can implement sophisticated strategies that drive substantial revenue growth. You should be the type of person other marketers come to for Klaviyo advice.

Key Responsibilities

Advanced Klaviyo Mastery

● Architect and execute complex automation flows that maximize customer lifetime value across multiple touch points

● Build sophisticated segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics

● Create dynamic content systems that personalize experiences at scale based on customer preferences and behavior

● Implement advanced triggered campaigns with complex conditional logic and multi-branch flows

● Optimize deliverability, sender reputation, and inbox placement through technical best practices

Strategic Retention Architecture

● Develop comprehensive retention strategies that increase repeat purchase rates and customer lifetime value

● Design and execute win-back campaigns, VIP programs, and loyalty-driven automation sequences

● Create customer journey mapping and lifecycle optimization programs

● Build predictive segments for churn prevention and revenue recovery

● Implement cross-sell and up-sell strategies through intelligent product recommendation systems

Performance Analytics & Revenue Attribution

● Master advanced Klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement

● Create custom reporting dashboards and KPI tracking systems for retention metrics

● Conduct deep-dive analysis on campaign performance, customer behavior patterns, and revenue opportunities

● Implement robust A/B testing frameworks for continuous optimization across all campaigns

● Track and optimize key metrics: CLV, repeat purchase rate, email-attributed revenue, and retention cohorts

Technical Expertise & Platform Optimization

● Manage complex integrations between Klaviyo and other marketing tools/platforms

● Optimize database management, list hygiene, and subscriber lifecycle automation

● Implement advanced personalization using Klaviyo's dynamic content and API capabilities

● Troubleshoot technical issues and optimize platform performance for maximum efficiency

● Stay current with Klaviyo feature updates and implement cutting-edge functionality

● 5+ years of email marketing experience with minimum 3 years as a Klaviyo power user

● Proven expert-level Klaviyo knowledge - you should know the platform inside and out

● Track record of significant revenue growth through retention marketing programs ($500K+ email-attributed revenue experience)

● Advanced analytical skills with ability to derive actionable insights from complex data sets

● Deep understanding of customer lifecycle marketing and retention psychology

● Experience managing 6-figure+ email marketing budgets and high-volume sending

● Strategic thinking abilities to develop comprehensive retention marketing roadmaps

● Technical proficiency with integrations, APIs, and advanced platform features

● Expert-level segmentation skills using behavioral data and predictive modeling

Expert-Level Requirements

● Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations

● Proven ability to achieve industry-leading email metrics (25%+ open rates, 4%+ click rates, high deliverability)

● Deep expertise in beauty/cosmetics email marketing strategies and customer behavior

● Experience with complex multi-channel retention campaigns

● Knowledge of email deliverability optimization and sender reputation management

● Ability to train and mentor other team members on Klaviyo best practices