Marketing Manager

4 weeks ago

Cagayan de Oro, Northern Mindanao, Philippines SM Supermalls Full time

Marketing Manager designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and understanding of the mall's customer base. Uses creativity in building interest in consumers by employing marketing techniques through various types of media. These include the mall's events and advertising campaigns; implementation of system-wide requirements for promotions, activations, and management activities; and sponsorships.

Overview

The Marketing Manager designs, develops, implements, and monitors marketing strategies to drive traffic and sales, grounded in market research and customer insights for the mall.

Responsibilities
  • Design, develop, implement, and monitor advertising and marketing strategies and initiatives.
  • Utilize market research and understanding of the mall's customer base to inform campaigns and promotions.
  • Lead activities across media channels, including events, promotions, activations, and sponsorships.
  • Ensure system-wide requirements for promotions and campaigns are properly implemented and managed.
Educational Requirements
  • Candidates must have a Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts or a related 4-year program.
Experience Requirements
  • 5 years of managerial experience in a marketing function, covering brand management, project management, advertising, promotion, market research, media, marketing communications, events management, and retail marketing.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Advertising, and Public Relations
Industries
  • Real Estate
  • Retail
  • Consumer Services

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