Digital Lead Generation Manager

4 weeks ago

Rizal, Philippines Max Accelerate Full time
Overview

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role focuses on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools, LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.

Responsibilities
  • Lead Generation Strategy & Execution
  • Design and implement a scalable lead generation system to acquire customers in multiple regions
  • Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
  • Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
  • Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
  • CRM & Marketing Automation Infrastructure
  • Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
  • Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
  • Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
  • Digital Marketing & SEO Optimization
  • Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
  • Optimize website landing pages and content strategy for lead conversion
  • Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
  • Track key lead generation KPIs, ensuring performance optimization and ROI maximization
  • Data-Driven Optimization & Analytics
  • Implement lead scoring and segmentation models to identify high-converting prospects
  • Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
  • Use AI-powered analytics and automation to continuously optimize lead generation efforts
  • Collaboration & Leadership
  • Work closely with the sales team to align lead generation strategies with revenue goals
  • Coordinate with content marketers and designers to create compelling assets that drive engagement
  • Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients
Requirements
  • 3+ years of experience in lead generation, digital marketing, or demand generation
  • Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar)
  • Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation
  • Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization
  • Expertise in data-driven marketing, campaign performance tracking, and conversion optimization
  • Strong understanding of B2B sales funnels and outbound/inbound lead generation
  • Soft Skills & Personality Traits: strategic thinker with a data-driven mindset; proactive and hands-on; excellent project management and execution skills; strong communication and stakeholder management skills
Benefits
  • Build a lead generation machine from the ground up
  • Work with cutting-edge AI and automation tools to optimize sales outreach
  • High earning potential - competitive salary with performance-based commission
  • Remote work flexibility with a global team

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