Marketing Supervisor

7 days ago

Ayala Alabang, National Capital Region, Philippines Northpoint Development Bank, Inc. (Laguna) Full time

QUALIFICATIONS:

  • College degree, preferably in Business Administration/Marketing or any related field.
  • With 3-5 years of actual work experience in marketing within a financial institution or related field, at least 2 years in a supervisory capacity.
  • Proficient in visual presentation tools (Photoshop, Canva, etc.).

DUTIES AND RESPONSIBILITIES

A. Marketing Strategies

  1. Manage the establishment of the corporate brand by developing communication strategies tailored to target customers, considering their needs, competitive pressures, available communication channels, and key messages.
  2. Oversee the design of the company logo, product visuals, and other marketing materials.
  3. Develop and recommend sales and marketing programs to promote a strong corporate image, position bank products and services effectively, and enhance brand activation, customer acquisition, and retention.

B. Marketing Channel Management

  1. Review advertising content for various marketing channels, creating graphic, visual, and audio-visual materials for digital and offline marketing.
  2. Coordinate with Branch Lite Units on marketing events and activities, providing necessary marketing materials like flyers and tarpaulins.
  3. Monitor and evaluate the effectiveness of marketing activities.
  4. Report to the Management Committee on the effectiveness of each marketing channel, including prospects and leads generated, and recommend improvements.
  5. Research new trends, technologies, and methodologies in marketing channels to expand market reach.

C. Customer Service

  1. Manage customer complaints, feedback, and inquiries, providing immediate responses.
  2. Prepare incident reports for customer complaints and forward them to the relevant department for action.
  3. Analyze the quality of customer service and propose initiatives for improvement.
  4. Facilitate text blasts to clients with approved loans.
  5. Review and update customer service policies and procedures.

D. Business Process Improvements and Documentation

  1. Evaluate current workflows through business efficiency studies.
  2. Review existing policies and procedures for potential improvements.
  3. Prepare multi-purpose loan presentations for review before presenting to the Management Committee.

E. Corporate Planning and Monitoring

  1. Participate in strategic and operational planning activities.
  2. Prepare and present reports on departmental plans and performance assessments.
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