
Trade Marketing Specialist
3 days ago
We're seeking a detail-oriented trade marketing professional to join our team. This role will bridge brand strategy with trade execution—ensuring our presence in retail and activations is consistent, impactful, and aligned with brand guidelines.
This individual will own how our brand shows up in front of shoppers, partners, and customers, driving awareness and conversion through smart, creative, and well-executed trade initiatives.
Duties and Responsibilities- Manage end-to-end execution of trade and consumer activations (planning, logistics, execution, and post-evaluation).
- Collaborate with agencies, vendors, and internal teams to ensure activations deliver both brand equity and sales impact.
- Track and evaluate performance of activations, providing insights and recommendations for improvement.
- Develop, implement, and maintain retail modules, displays, and POSM materials—ensuring they follow brand guidelines while maximizing shopper impact.
- Coordinate with sales and trade partners to ensure merchandising execution consistency across key accounts.
- Serve as the custodian of the brand at retail and trade touchpoints, ensuring all executions are on-brand and aligned with global and local brand guidelines.
- Bachelor's degree in Marketing, Business, or related field.
- 2–3 years of experience in Trade Marketing, Brand Management, or Retail Marketing.
- Strong project management and organizational skills; able to handle multiple projects simultaneously.
- Creative thinker with an eye for detail and strong execution discipline.
- Excellent communication and stakeholder management skills.
- Mid-Senior level position.
- Full-time employment.
- Marketing and Sales job function.
- Consumer Goods industry.
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