Business Development

3 weeks ago

Taguig, National Capital Region, Philippines Lazada Full time

Work arrangement

Full 5-day work in the office

The role

We are seeking a Business Development - Marketing Operations to join Lazada's Commercial team, specifically within the Business Development (BD) function. The BD team is a dynamic group of business strategists, data analysts, and marketing experts responsible for driving mass seller acquisition, onboarding, and incubation initiatives. This role will be under the Mass Onboarding and Incubation Team, and will be responsible for driving the successful onboarding of new sellers onto the Lazada platform. This role involves managing and optimizing the entire seller acquisition journey, specifically on seller registration and onboarding.

Key Responsibilities

Seller Marketing & Campaign Optimization

  • Lead the planning, execution, and ongoing optimization of seller-focused marketing campaigns across META and Google platforms.
  • Work closely with regional teams to conduct A/B testing, identify top-performing creatives, and continuously improve cost-efficiency and campaign effectiveness

Content Strategy & Planning

  • Collaborate across functions, including brand, CRM, and creative teams to develop and implement a cohesive content plan across all seller touchpoints.
  • Ensure all messaging is aligned with the platform's brand strategy and supports key seller objectives

Agency Management

  • Oversee external creative agencies to ensure timely production of high-quality marketing assets.
  • Align agency output with brand and campaign goals, and ensure accountability to timelines and direction provided

Seller Acquisition & Onboarding Projects

  • Take the lead in managing strategic projects aimed at improving the seller journey from registration to activation.
  • Coordinate with cross-functional and regional teams to streamline processes, enhance user experience, and ensure timely delivery of key project milestones

External Partnerships & Collaboration

  • Initiate and manage partnerships with external stakeholders, negotiating win-win agreements and fostering long-term relationships that contribute to both seller and platform growth

Business Development & Operational Excellence

  • Monitor and conduct daily health checks of tools, campaigns, and seller-facing systems.
  • Track weekly, monthly, and quarterly performance, troubleshoot operational issues promptly, and leverage data insights to create strategies that will accelerate progress toward business goals

Qualifications & Skills

  • Excellent organizational skills, with the ability to manage multiple tasks and prioritize effectivelyStrong analytical and problem-solving skills, with the ability to interpret complex data sets and present insights clearly
  • Collaborative mindset and strong communication skills, capable of working cross-functionally with diverse teams
  • A proactive attitude and eagerness to explore innovative solutions for business growth and efficiency
  • Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment
  • Proficient in using Microsoft Office applications, especially Microsoft Excel Demonstrated creativity in developing marketing strategies, campaign ideas, and content that engage and convert target audiences
  • Bachelor's degree in any Business related courses, communications, engineering, or any other related fields

Good to have

  • Experience in digital marketing, brand marketing or a role in a creative agency
  • Knowledge of performance marketing tools (META & Google) Ability in SQL or willingness to learn
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