Digital Marketing Officer

1 week ago

Pasig, National Capital Region, Philippines Ortigas Land Corporation Full time ₱900,000 - ₱1,200,000 per year

Duties and Responsibilities:

  1. Develop Strategy & Campaigns

  2. Develop and execute digital marketing strategies aligned with the mall's brand positioning to drive awareness, foot traffic, and tenant sales.

  3. Ensure all digital efforts are consistent with mall-wide promotions, seasonal campaigns, and events.

  4. Content Creation & Management

  5. Oversee the creation of engaging digital content (social media posts, videos, blogs, EDMs)

  6. Manage the mall's official website and mobile app, ensuring content is updated with promotions, tenant listings, events, and news.
  7. Produce digital assets that highlight mall experiences (shopping, dining, entertainment)

  8. Social Media & Community Engagement

  9. Manage social media accounts (Facebook, Instagram, TikTok, YouTube, etc.) - posting schedules, community interaction, and engagement metrics.

  10. Respond to customer queries, comments, and feedback in a timely, brand-appropriate manner.
  11. Monitor trending topics and adapt strategies to keep the mall relevant and top-of-mind.

  12. Analytics & Performance Tracking

  13. Track, analyze, and report on campaign performance, social engagement, website traffic, and conversion metrics.

  14. Provide data-driven insights to improve campaigns and optimize ROI.
  15. Benchmark against competitors and industry best practices.

  16. Tenant & Partner Collaboration

  17. Work with tenants to promote store openings, sales, and special promos via digital platforms.

  18. Coordinate with partner brands, agencies, and influencers for co-branded campaigns and cross-promotions.
  19. Support mall events with digital amplification (pre-event hype, live coverage, post-event highlights).

  20. Innovation & Trends

  21. Stay updated on the latest digital trends, platforms, and tools to ensure the mall's marketing remains fresh and competitive

  22. Explore emerging platforms (AR filters, live shopping, AI-driven personalization) to enhance shopper engagement.

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