Head of Marketing

4 weeks ago

Pasig, National Capital Region, Philippines Viventis Search Asia Full time
Position Overview

We are seeking a dynamic and highly experienced Head of Marketing with a strong background in the Quick Service Restaurant (QSR) industry. The ideal candidate will be responsible for driving brand growth, customer engagement, and market share by developing and executing innovative marketing strategies that resonate with today's consumers. This role requires a balance of strategic leadership, creativity, and data-driven decision-making, with a deep understanding of QSR market trends, consumer behavior, and digital transformation.

Key Responsibilities
  • Strategic Leadership
    • Lead the development and execution of the overall marketing strategy to strengthen brand equity and market positioning.
    • Align marketing initiatives with business goals, ensuring sustainable growth and profitability.
  • Brand Management & Growth
    • Drive brand campaigns and promotions to boost awareness, traffic, and customer loyalty.
    • Oversee product launches, menu innovations, and seasonal campaigns.
  • Customer Experience & Insights
    • Utilize consumer insights, market research, and competitor analysis to guide marketing decisions.
    • Implement customer-centric programs that enhance engagement across in-store, drive-thru, and delivery channels.
  • Digital & Performance Marketing
    • Spearhead digital transformation initiatives, including loyalty programs, mobile app campaigns, e-commerce, and social media engagement.
    • Optimize digital marketing spend to maximize ROI through data analytics and performance tracking.
  • Partnerships & Media Relations
    • Build and manage relationships with media agencies, creative partners, and key stakeholders.
    • Oversee PR initiatives, sponsorships, and community marketing activities.
    • Lead, mentor, and inspire a high-performing marketing team.
    • Foster a culture of innovation, collaboration, and accountability.
Qualifications & Experience
  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Minimum of 10+ years of progressive marketing leadership experience, with at least 5 years in a senior role within the QSR industry.
  • Proven track record of driving successful national campaigns, product launches, and customer engagement initiatives.
  • Strong expertise in brand building, digital marketing, CRM, and loyalty programs.
  • Demonstrated ability to leverage market insights and analytics to drive business growth.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Experience managing large marketing budgets and agency/vendor relationships.
  • Strategic thinker with strong business acumen.
  • Results-driven with a passion for consumer insights and brand excellence.
  • Innovative mindset, capable of adapting to fast-changing market dynamics.
  • Strong leadership and people management skills.
  • Excellent communication, presentation, and negotiation abilities.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Art/Creative, and Public Relations
Industries
  • Food and Beverage Retail, Restaurants, and Food and Beverage Services

#J-18808-Ljbffr

  • Head of Marketing

    2 weeks ago

    Pasig, National Capital Region, Philippines Viventis Search Asia Full time ₱1,500,000 - ₱2,500,000 per year

    Position OverviewWe are seeking a dynamic and highly experiencedHead of Marketingwith a strong background in theQuick Service Restaurant (QSR) industry. The ideal candidate will be responsible for driving brand growth, customer engagement, and market share by developing and executing innovative marketing strategies that resonate with today's consumers. This...

  • Digital Marketing Head

    7 days ago

    Pasig, National Capital Region, Philippines Viva Communications, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

    Basic Purpose/Job SummaryThe Head of Digital Marketing will lead the overall digital strategy for Viva One, overseeing brand positioning, audience growth, and performance marketing. This role is responsible for developing and executing data-driven campaigns across digital platforms to strengthen brand presence, increase user engagement, and drive...

  • Head of Market Development

    4 days ago

    Pasig, National Capital Region, Philippines Michael Page Full time ₱2,000,000 - ₱2,500,000 per year

    Strategic role with nationwide impact.Opportunity to shape the future of the in the PhilippinesAbout Our ClientThe employer is a large organization operating in the leisure, travel, and tourism industry. With a focus on delivering exceptional experiences, the company is well-regarded for its innovative approach and commitment to excellence in its field.Job...

  • Marketing Specialist

    2 weeks ago

    Pasig, National Capital Region, Philippines Texicon Group of Companies Full time ₱360,000 - ₱420,000 per year

    Job descriptionAs a Marketing Specialist you are responsible for assisting the Marketing / Sales Head in supporting the development of all strategic directions and marketing initiatives. To assist in all the execution of Operational Marketing (Database, Market Map, Marketing Metrics, Pricing). To establish Marketing Communications (Webpage development,...

  • Cluster Head

    6 days ago

    Pasig, National Capital Region, Philippines Transnational Properties, Inc. (Real Estate arm of Motortrade) Full time ₱1,500,000 - ₱2,500,000 per year

    The Cluster Head is responsible for the full spectrum of sales and marketingmanagement within designated cluster. Implements strategies and programs inthe cluster to achieve annual targets in Sales of Brand New MC, Repo and SpareParts.Basic Requirements:Must be a graduate of any business related - courseExperience(s) required and no. of years used: Three (3)...

  • Marketing Head

    2 weeks ago

    Pasig, National Capital Region, Philippines WBridges Manpower Corporation Full time ₱1,080,000 per year

    Job description:Job Summary:We are seeking an experienced and creative Marketing Manager to lead our marketing initiatives and drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in digital and traditional marketing, excellent analytical skills, and the ability to develop and execute...

  • Branch Banking Group Head

    7 days ago

    Pasig, National Capital Region, Philippines Agribusiness Rural Bank , Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    BEST EMPLOYER IN THE BANKING & FINANCIAL SERVICES CATEGORY(Source: Philippine Daily Inquirer and Statista's The Philippine Best Employers for 2023, 2024, & 2025)CANDIDATE SHOULD HAVE A STRONG & SOLID BACKGROUND IN BRANCH BANKING OPERATIONS"Please do not apply in case NO related work exposure IN BANKING"BRANCH BANKING GROUP HEADAbout the RoleWe are seeking a...

  • Branch Banking Group Head

    2 weeks ago

    Pasig, National Capital Region, Philippines Agribusiness Rural Bank, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

    BEST EMPLOYER IN THE BANKING & FINANCIAL SERVICES CATEGORY(Source: Philippine Daily Inquirer and Statista's The Philippine Best Employers for 2023, 2024, & 2025)CANDIDATE SHOULD HAVE A STRONG & SOLID BACKGROUND IN BRANCH BANKING OPERATIONS"Please do not apply in case NO related work exposure IN BANKING"BRANCH BANKING GROUP HEADWe are seeking a highly driven...

  • Head of Engineering

    2 weeks ago

    Pasig, National Capital Region, Philippines Helios Full time ₱1,200,000 - ₱3,600,000 per year

    Head of Engineering, HeliosLocation: Metro Manila, PhilippinesReporting to: Chief Operating Officer (COO)About HeliosHelios is a venture-backed, mission-driven solar start-up committed to making clean energy accessible throughout the Philippines. We are currently focused on solving the residential solar market's biggest challenges and are at a critical...

  • Head of Engineering

    2 weeks ago

    Pasig, National Capital Region, Philippines Helios (PH) Sustainable Energy Corp Full time $70,000 - $120,000 per year

    Head of Engineering, HeliosLocation: Ortigas Center, Pasig, PhilippinesReporting to: Chief Operating Officer (COO)About HeliosHelios is a venture-backed, mission-driven solar start-up committed to making clean energy accessible throughout the Philippines. We are currently focused on solving the residential solar market's biggest challenges and are at a...