Head of Marketing

5 days ago

Pasig, National Capital Region, Philippines Viventis Search Asia Full time $104,000 - $130,878 per year

Position Overview

We are seeking a dynamic and highly experienced
Head of Marketing
with a strong background in the
Quick Service Restaurant (QSR) industry
. The ideal candidate will be responsible for driving brand growth, customer engagement, and market share by developing and executing innovative marketing strategies that resonate with today's consumers. This role requires a balance of strategic leadership, creativity, and data-driven decision-making, with a deep understanding of QSR market trends, consumer behavior, and digital transformation.

Key Responsibilities

Strategic Leadership

  • Lead the development and execution of the overall marketing strategy to strengthen brand equity and market positioning.
  • Align marketing initiatives with business goals, ensuring sustainable growth and profitability.

Brand Management & Growth

  • Drive brand campaigns and promotions to boost awareness, traffic, and customer loyalty.
  • Oversee product launches, menu innovations, and seasonal campaigns.

Customer Experience & Insights

  • Utilize consumer insights, market research, and competitor analysis to guide marketing decisions.
  • Implement customer-centric programs that enhance engagement across in-store, drive-thru, and delivery channels.

Digital & Performance Marketing

  • Spearhead digital transformation initiatives, including loyalty programs, mobile app campaigns, e-commerce, and social media engagement.
  • Optimize digital marketing spend to maximize ROI through data analytics and performance tracking.

Partnerships & Media Relations

  • Build and manage relationships with media agencies, creative partners, and key stakeholders.
  • Oversee PR initiatives, sponsorships, and community marketing activities.

Team Leadership & Development

  • Lead, mentor, and inspire a high-performing marketing team.
  • Foster a culture of innovation, collaboration, and accountability.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Minimum of
    10+ years of progressive marketing leadership experience
    , with at least
    5 years in a senior role within the QSR industry
    .
  • Proven track record of driving successful national campaigns, product launches, and customer engagement initiatives.
  • Strong expertise in
    brand building, digital marketing, CRM, and loyalty programs
    .
  • Demonstrated ability to leverage market insights and analytics to drive business growth.
  • Exceptional leadership, communication, and stakeholder management skills.
  • Experience managing large marketing budgets and agency/vendor relationships.

Key Competencies

  • Strategic thinker with strong business acumen.
  • Results-driven with a passion for consumer insights and brand excellence.
  • Innovative mindset, capable of adapting to fast-changing market dynamics.
  • Strong leadership and people management skills.
  • Excellent communication, presentation, and negotiation abilities.

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