Customer Growth Manager

3 weeks ago

Cebu City, Central Visayas, Philippines Globe Telecom, Inc. Full time

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Customer Monetization Manager is responsible for developing and executing programs that drive incremental revenue from the existing customer base through upsell, cross-sell, usage stimulation, and other monetization levers. This role uses behavioral and value segmentation to craft offers and campaigns that increase ARPU, while ensuring alignment with overall lifecycle and commercial goals.

Focus Areas
  • Monetization of the base through upsell, cross-sell, and bundling strategies
  • Drive product penetration and usage of value-added services
  • Segment customers by value, behavior, or product usage to tailor monetization efforts
  • Work closely with pricing, product, and channel teams to bring offers to life
  • Monitor program performance and recommend data-driven adjustments
Key Responsibilities
  1. Strategy Development: Co-develops monetization strategy with Product, Pricing, and Analytics. Aligns offers with business revenue goals and CLM priorities.
  2. Program Design & Ownership: Designs revenue-generating offers in consultation with Product, Pricing, Analytics, and Digital Growth teams. Ensures offer feasibility and integration across digital and retail.
  3. Campaign Execution & Integration: Works with Digital and Channel teams to deploy monetization campaigns. Collaborates with Analytics to track performance and recommend real-time optimizations.
  4. Lifecycle Calendar Governance: Aligns monetization offer rollouts with lifecycle events and other campaigns through joint planning with CBM and Digital Growth teams.
  5. Insight & Data Utilization: Works with Analytics to identify revenue pockets using segmentation, usage patterns, and uptake rates. Co-develops dashboards to monitor performance.
  6. Test & Learn Ownership: Designs offer and pricing tests in partnership with Pricing, Product, and Digital. Iterates based on insight reviews with CLM and Analytics.
  7. Performance Tracking & Optimization: Tracks incremental revenue impact and campaign ROI. Works with Analytics and Digital to fine-tune campaigns in real time.
  8. Customer Lifetime Value (CLV) Focus: Focuses on growing ARPU and maximizing revenue yield per user in coordination with CLM and Financial Planning teams.
  9. Team Leadership: Individual contributor; collaborates actively across Product, Analytics, Digital, and CLM.

Globe's hiring process promotes equal opportunity to applicants. Discrimination is not tolerated throughout the employee lifecycle, including in posting vacancies, selecting, and interviewing applicants.

Our Diversity, Equity, and Inclusion Policy can be accessed here.

Make Your Passion Part of Your Profession. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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