Marketing Team Leader

4 weeks ago


Manila, National Capital Region, Philippines Career Point Full time

Summary:

The Marketing Team Leader is responsible for developing and implementing the Marketing Communication strategy to enhance the brands identities through multiple ways such as social media, promotions, trainings, and events.

Duties and Responsibilities:
● Create attractive, realistic marketing plans specific for each brand.
● Regularly evaluate and adjust the marketing plans.
● Budget management
● Participate in the recruitment of marketing team members.
● Supervise and control the effectiveness of the marketing team members.
● Plan, execute and supervise various marketing activities to meet the brands objectives.
● Evaluate the current market trends and maintain the positioning of the brands in the market.
● Evaluate the potential of new products and brands through market surveys.
● Organize and manage events such as products launches, customers meetings, training sessions, end-users' meetings.
● Identify and develop relationships with appropriate KOLs to obtain their endorsement and advocacy in the skincare community.
● Develop online and offline marketing messages, content to enhance our brands awareness.
● Seek and develop opportunities in the digital sector to optimize ways to reach customers.
● Regularly collaborate with the Commercial Manager to ensure the targets and objectives of both teams are aligned.

Qualifications:

  • Graduate of 4-year course preferably in Marketing, Communications, Business Management or related courses
  • Proven experience in sales and marketing, with strong leadership and organizational skills.
  • Ability to analyze data and trends to inform strategies.
  • Excellent communication and interpersonal skills for cross-department collaboration.
  • Passion and knowledge in skincare, dermatology and cosmetics and consumer-driven marketing.
  • Strong analytical and problem-solving skills.
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