Trade Marketing Manager

3 days ago

Pasig, National Capital Region, Philippines Jollibee Group of Companies Full time

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The Trade Marketing Manager oversees marketing operations and develops category review of assigned regions to meet company's goals and objectives and improve market share, customer satisfaction, and productivity performance:

  • Marketing Consultancy for the region
  • Management/implementation of corporate marketing standards, policies, and guidelines
  • Regional special projects
  • Marketing training consultant
  • Category performance

Regional Marketing Plans

  • Develops and evolves activation programs
  • Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant Business Managers (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
  • Monitors progress of each region, region's top-line business results
  • Ensure On Time, In Full execution of all trade programs

Trade Marketing Process and Solutions with External and Internal Customers to Grow Categories

  • Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
  • Designs, develops, implements, and evaluates execution strategies
  • Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
  • Recommends and tracks process check metrics

Product Category Review

  • Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities
  • Product & Category performance per store and per region
  • Provide monthly RBU/district product performance
  • Research and provide feedback reports on competitive activity, peculiar market situations, and any issues affecting the marketing of Chowking products in the region

Trade Marketing Training Programs

  • Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associates—techniques, practices, policies, and upcoming activities
  • Oversees usage and updating of Trade Marketing Playbook/Tool Kit

Budget Management

  • Ensures budget processes are on track
  • Actual spend is less than or equal to approved budget
  • Monitors and provides monthly/quarterly liquidation of expenses versus budget
  • Negotiates best possible costs in coordination with the Purchasing department
  • Evaluates investment per RBU
  • Manage and provide controls for Trade Marketing materials inventory

JOB QUALIFICATIONS

  • Must be a graduate of Management, Business Administration, Marketing, or any related field.
  • At least 5 years of experience in any of the following areas:
  • Trade Marketing Manager/Brand Activation Manager (or the equivalent) preferable in a multinational consumer goods company
  • Trade Marketing Manager/Brand Activation Manager (or the equivalent) with specialization in trade marketing/execution function and/or restaurant operations
  • Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
  • Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
  • Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
  • Willing to do fieldwork in the following areas: Batangas, Laguna, Cavite, Palawan, Bicol, Quezon.
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