Marketing Manager
19 hours ago
Job Summary
KDCI Outsourcing is seeking a Marketing Manager with hands-on experience in content marketing, SEO, social media management, PPC advertising (search and social) and email marketing. This role is ideal for a proactive marketer who has a solid background in BPO marketing and can help execute campaigns that generate leads, strengthen brand presence, and drive measurable results. You will work closely with cross-functional teams to deliver digital marketing initiatives that align with the company's business objectives.
Key Responsibilities
Execute and monitor content marketing initiatives to support lead generation and brand growth.
Implement SEO strategies through keyword research, on-page/off-page optimization, and link-building.
Manage and maintain social media accounts (LinkedIn, Meta, TikTok, etc.) to drive engagement and visibility.
Plan, launch, and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
Coordinate and execute email marketing campaigns, including newsletters and automated flows.
Track campaign performance (traffic, engagement, leads, conversions) and prepare reports for leadership.
Collaborate with design, sales, and other teams to ensure alignment and timely execution of marketing assets.
Stay updated on industry trends, competitor activities, and emerging tools to continuously enhance outcomes
Job Requirements
Minimum 3 years of digital marketing experience, preferably within the BPO or outsourcing industry.
Proven track record in content marketing, SEO, social media, PPC, and email marketing.
Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
Skilled in Google Analytics, SEMrush, Ahrefs, or similar tools for SEO and performance tracking
Excellent written and verbal communication skills with high attention to detail.
Proficiency in Microsoft Office Suite, Google Workspace, and CRM/marketing automation tools.
Strong organizational and multitasking skills; able to manage multiple campaigns simultaneously.
Familiarity with A/B testing, conversion rate optimization (CRO), and funnel marketing.
Ability to work independently and collaborate across teams.
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