[ASIA] Regional Consumer and Digital Solutions Manager

4 weeks ago

Mandaue, Philippines Santen Full time

(ASIA) Regional Consumer and Digital Solutions Manager Location: Manila, National Capital Region, Philippines (Remote work available for Singapore, Malaysia or the Philippines) Company Description Santen is a specialized life sciences company with a proud 130-year heritage focused exclusively on ophthalmology. A Japan-originated global company operating in over 60 countries, Santen delivers innovative treatments and digital solutions for eye health and addresses vision-related social issues worldwide. Position Brief The Regional Consumer and Digital Solutions Manager drives and delivers on Santen’s Consumer portfolio in Asia, managing cross‑therapeutic area digital platforms and solutions that optimize the patient journey. Responsibilities Marketing Excellence: Identify and seize market opportunities in eye health, build high‑quality product management and sustainable growth strategy, and communicate cross‑functionally. Portfolio Management: Build a complementary consumer business portfolio to accelerate growth, maximize returns and position Santen as the preferred ophthalmic leader. Business Development: Create, evaluate and propose new growth businesses and products, capture new growth in potential disease areas. Digital Solutions Management: Optimize digital platforms and solutions within the patient journey, collaborate with key stakeholders for a seamless integration and positive user experience. Consumer Marketing: Develop comprehensive omni‑channel marketing strategies for pharmacists/optometrists and consumers, execute regional “plug and play” campaigns, manage marketing budgets, and track KPIs. Partner Collaboration: Initiate strategic partnerships with distributors and professional societies, expand reach of consumer eye drops and build brand recognition. Digital Platform & Project Management: Oversee implementation, maintenance and optimization of digital tools, coordinate digital projects, manage third‑party vendors, and monitor performance metrics. Data Analytics & Reporting: Analyze digital performance metrics, generate reports, provide recommendations to optimize digital strategies and improve patient experience. Training & Support: Provide training on digital platforms, serve as subject‑matter expert and promote continuous improvement. Qualifications University degree in science, pharmacy or business. Minimum five years of marketing experience in pharmacy, pharma‑consumer/OTC or related area. OTC digital marketing experience required. Regional marketing experience and strong knowledge of digital platforms, technologies and trends with a patient‑centric focus. Experience initiating and analyzing marketing research, developing insights for pharmacists, optometrists and consumers, and translating insight into action. Experience developing creative and media briefs, evaluating agency outputs and managing vendor relationships. Fluent English, spoken and written. Equal Opportunity Statement The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of protected characteristics. If you require any kind of accommodation during our recruitment process, please let the recruiter know. #J-18808-Ljbffr

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