
Retention Manager
3 days ago
Overview
Join to apply for the Retention Manager - User Profiling & Base Management Strategy role at GCash
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today
Responsibilities- Transforms data into real persons to enable hyperpersonalization, allowing the team to identify the best offer, best messaging, and best channel to drive campaign objectives
- Enables the crafting of data-driven insights and strategies hinged on customer behaviors and usage patterns
- Ensure achievement of retention business metrics through big-impact initiatives and programs hinged on these User ID Profiles
- Executes and Governs end-to-end segment-based marketing campaigns or Go-To-Market Executions
- Ensure execution retention policies and principles in all Gcash programs
- Ability to analyze and assess business performance based on quantitative and qualitative data
- Thorough understanding of customer behavior to be used as basis for data driven programs
- Ability to deliver KPIs and end-to-end programs/ executions
- Strong management skills and ability to drive cross functional teams in delivering programs
- Agile in pivoting plans based on actual results
- Open to receiving feedback and guidance both from superior, and peers
- On-Strat & Timely delivery of the User ID Capability - backend and frontend
- On-Strat & Timely delivery of the Base Management Strategy
- On-Strat & Timely Campaign Delivery
Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.
Seniority level- Entry level
- Full-time
- Sales and Business Development
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