
E-Commerce Digital Marketing Manager
7 days ago
Overview
The ideal candidate will expand the company's brand presence by identifying the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The candidate is self-motivated and a positive team player.
Responsibilities- Drive and develop digital strategy with a focus on customer acquisition and retention on the online channels
- Implement, measure and evaluate campaigns across multiple channels of engagement. Knowledge of SEO, SEM, PPC, Retargeting and Re-marketing is required
- Lead the development of B2C and B2B e-commerce strategies, platforms, and/or partners
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Lead the cross-platform digital strategy
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Develop the digital marketing functions for e-commerce including content creation, social media marketing, design, building and maintaining social media presence, digital market research and analysis, and evaluating emerging technologies
- Identify trends and insights, and optimize spend and performance based on the insights
- Review consumer interactions, manage client data, and identify areas that can be improved
- Draft, present, and be accountable for the annual financial budget and targets
- Oversee and handle TikTok and Livestream Management
- Manage a team
- Bachelor\'s degree in communication, marketing, business, or another related field
- At least 4+ years of experience in digital marketing
- Experience in E-commerce is an advantage
- Familiarity with digital advertising tools & platforms, including Facebook, Instagram, TikTok, LinkedIn, Google Ads Manager, Sprout, Mailchimp, Trello, Airtable, Canva, and related tools
- Adaptable with the ability to adjust marketing plans with expertise
- Strong team player
- Ability to work independently in fast-paced environments
- Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management
Founded in 2011, Be Global E-commerce Corporation provides e-commerce end-to-end solutions – Account Management, Digital Marketing, Warehouse and Fulfillment, and After-Sales Support. We empower brands to reach their maximum potential in the e-commerce industry.
Core Values: FIRE and ICE- F aith. Embracing unwavering faith in God, in our team, and in the strength of our partnerships.
- I ntegrity. Steadfast commitment to honest and moral principles even in the face of challenges.
- R elationship. Nurturing relationships as the cornerstone of thriving and enduring partnership.
- E xcellence. Pursuing greatness. Setting a standard of remarkable quality and achievement.
- I mpact. Driving meaningful change with purposeful action.
- C ollaborative. Powering through united efforts. Possibilities.
- E fficiency. Optimizing actions for maximum impact.
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