Head of Digital Marketing

3 weeks ago

Philippines Be Global E-commerce Corporation Full time

Overview

MBA | Human Resources Manager | Registered Nurse | Licensed Professional Teacher

Responsibilities
  • Drive and develop digital strategy with a focus on customer acquisition and retention on the online channels
  • Implement, measure and evaluate campaigns across multiple channels of engagement. Your in-depth knowledge of SEO, SEM, PPC, Retargeting and Re-marketing will be required.
  • Lead the development of B2C and B2B e-commerce strategies, platforms, and/or partners
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Lead the cross-platform digital strategy
  • Utilize strong analytical ability to evaluate end-to-end customer experience
  • Develop the digital marketing functions for e-commerce including content creation, social media marketing - design, build, and maintain social media presence, digital market research and analysis and evaluate emerging technologies
  • Identify trends, insights, and optimize spend and performance based on the insights
  • Review consumer interactions, manage client data, and identify areas that can be improved
  • Draft, present, and be accountable for the annual financial budget and targets
  • Oversee and handle TikTok and Livestream Management
Qualifications
  • Bachelor's degree in communication, marketing, business, or another related field
  • With at least 4+ years of experience in digital marketing
  • Experience in E-commerce is an advantage
  • Familiarity with digital advertising tools & platforms, including FB/IG, TikTok, LinkedIn, Google Ads Manager, Sprout, Mailchimp, Trello, Airtable, Canva, and related tools
  • Adaptable and can take changes in stride and update their marketing plans with expert flair
  • Strong team player
  • Ability to work independently and in fast-paced environments
  • Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management
About Be Global E-Commerce Corporation

Founded in 2011, Be Global E-Commerce Corporation is a pioneer in the E-Commerce industry in the Philippines offering in-house and acquired brands across all digital platforms. Be Global E-Commerce Corporation provides end-to-end e-commerce solutions – Account Management, Digital Marketing, Warehouse and Fulfillment to After Sales Support.

Core Values

FIRE and ICE

  • F aith. Embracing unwavering Faith: in God, in our team, and in the strength of our partnerships.
  • I ntegrity. Steadfast commitment to honest and moral principles even in the face of challenges.
  • R elationship. Nurturing relationships as the cornerstone of thriving and enduring partnership.
  • E xcellence. Pursuing greatness. Setting a standard of remarkable quality and achievement.
  • I mpact. Driving meaningful change with purposeful action.
  • C ollaborative. Powering through united efforts. Possibilities.
  • E fficiency. Optimizing actions for maximum impact.
Vision and Mission

Fostering business growth for our partners through e-commerce.

By 2025, Be Global E-commerce Corporation aims to be a reliable and sustainable e-commerce ecosystem that helps 100 brands reach Filipinos through e-marketplace and website management and full digital marketing services.

By 2030, Be Global E-commerce Corporation will help these brands attain local and global success through e-commerce.

Seniorities
  • Mid-Senior level
Employment type
  • Full-time
Industries
  • Transportasyon, Logistics, Supply Chain, at Storage
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