Integrated Media Planning Manager

2 weeks ago

Mandaluyong, Philippines Maya Full time

Drive Media Excellence. Deliver Business Impact.

We’re looking for a strategic and hands-on Integrated Media Planning Lead to elevate our media execution to world-class standards. If you're passionate about data-driven media, thrive in fast-paced environments, and know how to turn strategy into action—this is your next big move.

What You Will Do
  • Lead the development and execution of high-impact media strategies across paid, owned, and earned channels.
  • Maximize ROI through smart media investments and innovative digital adoption.
  • Collaborate with cross-functional teams—Marketing, Finance, Digital, and Management—to align media plans with business goals.
  • Champion paid digital media platforms like Google Marketing Platform and Meta, while pushing boundaries with new media innovations.
  • Embed best practices in media planning and buying, and establish KPIs to measure campaign success.
  • Co-develop negotiation strategies with media agencies to optimize spend and performance.
  • Provide expert guidance on media planning, investment levels, and connections strategy.
  • Integrate audience-first, data-led thinking into every media activation.
  • Manage media operations, agency relationships, and contract execution with precision and professionalism.
  • Deliver market insights, competitive reviews, and training programs to upskill internal teams.
What You Need to Succeed
  • Proven experience in digital marketing, brand building, and integrated communications.
  • Deep understanding of Paid, Owned, and Earned media—and how they work together.
  • Expertise in SEM/SEO, content marketing, social media, mobile, influencer campaigns, and eCommerce.
  • Strong grasp of ATL media (TV, Radio, Print, OOH) and digital platforms.
  • Exceptional negotiation, analytical, and strategic thinking skills.
  • Ability to analyze complex data streams and translate them into actionable insights.
  • Strong stakeholder management and external media network.
  • A proactive, collaborative mindset with a bias for action and innovation.
  • High integrity, adaptability, and drive to make a measurable impact.
Preferred Experience
  • Background in media/digital agencies, advertiser media departments, or media research firms.
  • Exposure to tech, telco, fintech, banking, or finance communications.
  • Familiarity with regulatory environments is a plus.
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