Assistant Manager for Integrated Media
4 days ago
Qualifications for Assistant Manager – Integrated Media
Education
- Bachelor's degree in Marketing, Communications, Advertising, or a related field
- A master's degree or certification in digital marketing/media is a plus
Experience
- 3–5 years of experience in media planning, buying, or digital marketing
- Proven track record managing integrated campaigns across TV, radio, print, digital, and social media
- Experience working with media agencies and analytics platforms
Skills
- Strong understanding of media metrics (CPM, CTR, ROI, etc.)
- Proficiency in tools like Google Analytics, Meta Ads Manager, and programmatic platforms
- Excellent project management and communication skills
- Creative thinking with a data-driven mindset
Soft Skills
- Leadership and team collaboration
- Adaptability in a fast-paced retail or FMCG environment
- Strategic thinking aligned with brand goals
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