Marketing Strategy

3 weeks ago

Manila, Philippines Michael Page Full time

About Our Client

Global leader in FMCG industry, with a portfolio of trusted brands enjoyed by millions of consumers every day.

Job Description

Marketing Strategy & Excellence Head - Global FMCG

  • Develop and implement global marketing strategies aligned with business objectives. Drive marketing excellence by establishing frameworks, tools, and processes that enhance brand building and campaign effectiveness. Partner with global and regional marketing teams to ensure consistent execution of strategic priorities.
  • Design and deliver marketing capability programs (e.g., brand building, digital marketing, consumer insights, innovation). Identify skill gaps and future capability needs across the marketing organization. Collaborate with HR and Learning & Development to embed capability programs into talent development plans.
  • Define KPIs and measurement frameworks to assess marketing effectiveness and ROI. Lead marketing performance reviews and benchmarking initiatives. Support data-driven decision-making through insights and analytics.
  • Act as a strategic partner to senior marketing leaders, providing thought leadership and guidance. Facilitate cross-functional collaboration with Sales, Finance, R&D, and external partners. Champion a culture of continuous improvement and innovation.
The Successful Applicant
  • 8+ years of experience in marketing, brand management, or marketing strategy within FMCG or related industries
  • Proven track record in marketing capability building and transformation
  • Strong understanding of consumer behavior, brand strategy, and digital marketing
  • Excellent communication, facilitation, and stakeholder management skills
  • Experience working in a global or matrixed organization is a plus
What's on Offer

The company offers a unique opportunity to make a meaningful impact within a global FMCG environment. The successful candidate will work with iconic brands and passionate teams, take on exciting challenges, and grow through continuous learning and development. Competitive compensation, flexible working options, and a culture that values innovation and collaboration are all part of the package.

#J-18808-Ljbffr

  • Livestream - Marketing Strategy

    2 weeks ago

    Manila, National Capital Region, Philippines Shopee Full time ₱1,200,000 - ₱2,400,000 per year

    Job DescriptionDesign voucher strategy for LivestreamCampaign & Incentives planning to drive all seller streamers' growth: Liaise and work with internal and external teams to come up with insightful acquisition campaign ideas based on project performance and all available data, and track performanceHandles cross-functional operations across online marketing...

  • Marketing Strategy and Special Projects

    2 days ago

    Manila, National Capital Region, Philippines Shopee Full time ₱200,000 - ₱300,000 per year

    Department MarketingLevelExperienced (Team Lead)LocationPhilippines - ManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The...

  • Choice – Marketing Strategy Associate

    2 weeks ago

    Manila, National Capital Region, Philippines Shopee Full time ₱900,000 - ₱1,200,000 per year

    About The TeamShopee Choice is one of Shopee's fastest-growing programs. It offers users a curated selection of products at great value, with fast delivery and excellent service. By combining quality assurance with a seamless shopping experience, Shopee Choice continues to enhance user satisfaction and strengthen Shopee's ecosystem. Join our team and...

  • Marketing Manager

    4 days ago

    Manila, National Capital Region, Philippines Top Master Marketing Corporation Full time ₱240,000 - ₱360,000 per year

    Core ResponsibilitiesStrategy & Planning:Develop and implement marketing plans, strategies, and campaigns that align with business objectives.Market Research:Conduct market research to identify target customers, analyze market trends, and understand competitor offerings.Campaign Management:Plan, execute, and monitor various marketing and advertising...

  • Head of Marketing

    7 days ago

    , Metro Manila, Philippines CloudHire Full time

    Get AI-powered advice on this job and more exclusive features. The Head of Marketing & Brand Strategy is a senior leader responsible for shaping and executing the company’s marketing vision. This role develops comprehensive marketing strategies to promote products and services, increase brand awareness, and drive revenue growth in the Metro Manila market....

  • National Trade Marketing Manager

    2 days ago

    Manila, National Capital Region, Philippines Symply G Marketing Full time ₱900,000 - ₱1,200,000 per year

    Company DescriptionSymply G is one of the pioneers of keratin-based products. The company first offered Symply G Keratin Shampoo and Conditioner with Argan Oil but has since expanded into the hair and skin care markets with its perfumed hair products, whitening soaps, and lotions available in leading supermarkets nationwide.Role DescriptionThis is a...

  • Customer Marketing Strategy and Development Manager

    4 days ago

    Manila, National Capital Region, Philippines One Outsource Direct Corporation Full time ₱400,000 - ₱600,000 per year

    ob ResponsibilitiesDevelops short- and long-term business and trade marketing plans to drive category growth.Co-manages sales and marketing initiatives, ensuring timely and effective trade program execution.Collaborates with Marketing on new product launches, pricing, and promotional strategies.Secures market intelligence, monitors competition, and provides...

  • Email Marketing Specialist

    4 days ago

    Manila, National Capital Region, Philippines WorthyWorld Marketing Ltd Full time ₱800,000 - ₱1,200,000 per year

    Email Marketing Specialist (E-Commerce)Location: RemoteType: Full-Time / ContractorWe're Craftamo — a fast-growing eCommerce brand with a passionate global community of artists. We're looking for an email marketing wizard who can take our campaigns and flows to the next level. If you live and breathe subject lines, thrive on testing, and get a buzz out of...

  • National Trade Marketing Manager

    4 weeks ago

    , Metro Manila, Philippines Symply G Marketing Full time

    Role Description This is a full-time, on-site role for a Regional Trade Marketing Manager based in the National Capital Region, Philippines. The National Trade Marketing Manager will be responsible for developing and executing national market plans and trade marketing strategies. The role includes conducting business planning, analyzing market data, and...

  • Customer Marketing Strategy and Development Officer

    4 days ago

    Manila, National Capital Region, Philippines One Outsource Direct Corporation Full time ₱480,000 per year

    Job ResponsibilitiesStrategic Planning: Develops short- and long-term category business plans, trade marketing strategies, and programs to drive market share, sales growth, and superior merchandising versus competitors.Program & Promo Management: Co-manages marketing and sales initiatives, ensuring timely and effective execution of trade programs, promo...