Strategy Executive

2 weeks ago

Manila, National Capital Region, Philippines In Circle Inc Full time ₱1 - ₱2 per year

In Circle is a leading influencer marketing agency in the Philippines, driving innovation and shaping the future of digital advertising since 2019. We serve top global and local brands, delivering impactful campaigns by creating strategic partnerships between brands and creators, ensuring both strong engagement and tangible business results through leveraging cutting-edge technology and data-driven insights.

The Strategy Executive will be responsible for developing and implementing strategic marketing and communication plans for our clients, focusing on creative campaigns and Key Opinion Leader (KOL) collaborations. This role requires a deep understanding of market trends, consumer behavior, and digital media landscapes. The Strategy Planner will work closely with the creative, growth, and talent management teams to ensure that strategies are aligned with client goals and effectively reach target audiences.

Responsibilities

  • Strategic Planning:

  • Develop Marketing Strategies: Create comprehensive marketing strategies that align with client objectives and enhance brand positioning.

  • Craft Strategic Briefs: Develop clear and actionable briefs for creative teams to guide the development of campaigns, including KOL activations and content marketing initiatives.

  • Market and Consumer Insights:

  • Conduct Research: Gather and analyze market trends, competitor activities, and consumer behavior to inform strategy development.

  • Data Analysis: Analyze data to identify opportunities and challenges, providing actionable recommendations to optimize campaign effectiveness.

  • KOL Strategy:

  • Identify KOLs: Identify and select KOLs and influencers who align with client brands and campaign objectives.

  • Develop Engagement Strategies: Create strategies for KOL engagement, including content planning, collaboration approaches, and performance metrics.

  • Creative Collaboration:

  • Collaborate with Creative Teams: Work closely with creative teams to ensure that campaign concepts and executions align with strategic objectives.

  • Provide Strategic Direction: Offer strategic direction and constructive feedback throughout the creative development process.

  • Client Communication and Presentation:

  • Present Plans and Findings: Collaborate with the Growth team to present strategic plans, research findings, and campaign performance analyses to clients.

  • Client Relationship Management: Build and maintain strong relationships with clients, understanding their needs and providing strategic counsel.

  • Performance Analysis and Reporting:

  • Monitor Campaign Performance: Track and evaluate the performance of campaigns, including KOL collaborations.

  • Prepare Reports: Develop post-campaign reports with insights and recommendations for future strategies.

  • Innovation and Trendspotting:

  • Stay Current: Keep up-to-date with industry trends, emerging technologies, and new marketing methodologies.

  • Propose Innovations: Proactively propose innovative ideas and approaches to enhance client strategies and drive success.

Benefits

  • We offer the flexibility to work remotely
  • We offer a competitive compensation package.
  • We provide 44 days of paid leave annually, ensuring a healthy work-life balance
  • We offer HMO and life insurance benefits upon regularization.
  • We cultivate a fun and professional work culture that encourages collaboration and creativity.
  • We provide unlimited opportunities for growth and development to help you advance in your career.

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