Senior Sales

Senior Sales & Marketing Manager (Remote up to 100k) Company: Babies Come True Group Brands: Babies Come True, Carrying Dreams and Fertility Match Reports To: Chief Operating Officer (based in Thailand) Location: Global Remote Our Mission: Building Families, Fulfilling Dreams At Babies Come True, we believe everyone deserves the chance to build a family. As a global leader in ethical surrogacy and fertility support, we create a trusted, compassionate pathway to parenthood for individuals and couples worldwide. Our family of brands works together to make parenthood possible: Babies Come True: Guiding Intended Parents with care and confidence, having helped over 900 families from 50+ countries since 2017 through a network of international partnerships with top clinics in Canada, the U.S., Mexico, Colombia, and Argentina. Carrying Dreams: Recruiting qualified surrogates and supporting surrogacy and egg donation patients across the United States. Fertility Match: Connecting families with compassionate, qualified egg donors in Canada. Key Responsibilities Shape Strategy: Develop and execute a marketing plan that elevates our brands and connects with diverse patient audiences. Build Brands: Strengthen the identities of Babies Come True, Carrying Dreams, and Fertility Match with consistent, trusted messaging and patient content. Drive Digital Content & Growth: Lead SEO/GEO, SEM, expand websites, webinars/podcasts, performance marketing, social media, and content to generate qualified leads and community growth with modest budget spend. Amplify Visibility: Manage PR, media, influencer, and community partnerships to enhance reputation, including social listening and external community engagement. Create Experiences: Oversee select industry events that position us as thought leaders and trusted service providers. Design the Sales Engine: Build a scalable, compassionate sales strategy that meets goals while prioritizing client care, structuring the sales team accordingly. Optimize the Journey: Leverage CRM tools to ensure a seamless, supportive experience from first contact to parenthood and beyond. Guide Families: Collaborate with support and finance teams to provide clear, empathetic financial guidance. Innovate Offerings: Define pricing, packages, and programs across countries that make parenthood accessible. Ensure Success: Strengthen post-sale support so every family feels cared for. Collaborate with Leadership: Partner with the COO and CEO on goals, budgets, and priorities to advance our mission. Lead with Purpose: Inspire and mentor a high-performing, compassionate team. Spot Opportunities: Identify new markets, partnerships and trends in fertility and surrogacy. Monitor competitor offers and key marketing activities. Make Data-Driven Decisions: Use analytics to align mission with growth, ensure marketing spend efficiency and impact. Key Performance Indicators Lead Generation & Conversion: Significant growth in qualified leads and higher sales conversion rates across all brands leveraging content more than media spend. Revenue Growth: Consistent achievement of quarterly and annual sales targets. Client Satisfaction: A high Net Promoter Score (NPS) reflecting exceptional client satisfaction and past IPs referral rates to new IPs. Who You Are An Experienced Leader: You have 8+ years of proven total sales and marketing experience and 3+ years of leadership experience, ideally within fertility or related healthcare or medical tourism space. A Digital Native: Deep understanding of digital marketing tools, CRM systems and lead management processes, and do not need to lean on external vendor support. A Global Communicator: Possess exceptional communication and interpersonal skills, with strong fluency in English. Proficiency in additional languages is an asset. A Strategic Thinker: Sees the big picture, connects dots, and drives strategies, creative content, and high-frequency execution that builds both brand love and business results. A Compassionate Leader: Passionate about helping all types of families grow and are committed to ethical, transparent, and empathetic practices. You lead with heart. A Builder and Self-Starter: Excited to roll up your sleeves and proactively drive systems, teams, and strategies from the ground up in a dynamic, mission-driven startup environment. Why You'll Love Working With Us Purpose-Driven Work: Make a profound, life-changing impact on people's lives. Global Remote Culture: Enjoy the flexibility of remote work while collaborating with a diverse, international team and clients. Working hours can be non-traditional and vary depending on the time zone of the successful candidate’s home. Leadership & Impact: Have direct influence on the company's direction and success as a key member of the leadership team. Growth Opportunities: We are a small but growing company in a rapidly evolving industry, offering significant opportunities for professional and personal development. This role will lead at least two direct team reports for marketing with room for growth. Supportive Environment: Join a team that values empathy, collaboration, and respect. Job Details Seniority level: Mid-Senior level Employment type: Contract Job function: Marketing and Sales Industries: Individual and Family Services Ready to help us create families? Apply now and tell us why you are the perfect fit to lead our marketing and sales journey. #J-18808-Ljbffr