Marketing & Loyalty Officer

3 weeks ago

Makati, Philippines Beep Full time

Overview The role of the Marketing Officer is responsible for overseeing the Marketing Plan of AFPI, including marketing activities and campaigns. He/She ensures that initiatives and messaging are aligned with brand communication. He/She leads key projects assigned by the Head of Marketing & Loyalty. This role is responsible for monitoring the KPI achievement of the Department and ensuring that employees in the department adhere to company standards, policies, and guidelines. Responsibilities Manages and develops marketing campaigns aligned with the Marketing Head to support the accomplishment of financial targets. Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards. Identifies opportunities relevant to end-users and to the brand. Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion. Develops campaigns to strengthen brand awareness and customer preference over competitors in the market. Conducts regular collateral audits to ensure all marketing materials are updated and deployed within the acceptable timetable. Leads the planning and on-time roll-out of assigned projects and events. Develops and implements effective lead generation campaigns that meet the required KPI. Plans and rolls out projects and events as assigned by the Marketing Head. Assists in the execution of market surveys and timely submission of their summaries and analyses. Develops promo plans, content, and artwork development. Conducts research on competition and formulates appropriate marketing strategies to maintain market leadership. Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score) — Customer Satisfaction Metrics to track year over year and provide monthly, mid-year, and annual reports to the Business Leadership Team. Functional Competencies Has project management fundamentals and people management skills Has strong coordination skills Effective written and verbal communication skills High attention to detail Outstanding organizational and time management skills Strong business acumen Process improvement Ability to work effectively within a team and independently Experience using computers for a variety of tasks High proficiency in technology, with competency in Microsoft Word, Excel, and Outlook Good organization skills Excellent interpersonal skills Education and Work Background Bachelor’s degree in marketing, communication, business or related field Proven work experience in marketing or in the same field Solid knowledge of marketing plans, events, and promotions Thorough knowledge of social media and web analytics Has digital marketing experience Familiar with research techniques and execution #J-18808-Ljbffr

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