Marketing & Loyalty Officer

2 weeks ago

Makati, Philippines Beep Full time

Overview

The role of the Marketing Officer is responsible for overseeing the Marketing Plan of AFPI, including marketing activities and campaigns. He/She ensures that initiatives and messaging are aligned with brand communication. He/She leads key projects assigned by the Head of Marketing & Loyalty. This role is responsible for monitoring the KPI achievement of the Department and ensuring that employees in the department adhere to company standards, policies, and guidelines.

Responsibilities
  • Manages and develops marketing campaigns aligned with the Marketing Head to support the accomplishment of financial targets.
  • Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards. Identifies opportunities relevant to end-users and to the brand.
  • Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion.
  • Develops campaigns to strengthen brand awareness and customer preference over competitors in the market.
  • Conducts regular collateral audits to ensure all marketing materials are updated and deployed within the acceptable timetable.
  • Leads the planning and on-time roll-out of assigned projects and events.
  • Develops and implements effective lead generation campaigns that meet the required KPI.
  • Plans and rolls out projects and events as assigned by the Marketing Head.
  • Assists in the execution of market surveys and timely submission of their summaries and analyses.
  • Develops promo plans, content, and artwork development.
  • Conducts research on competition and formulates appropriate marketing strategies to maintain market leadership.
  • Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score) — Customer Satisfaction Metrics to track year over year and provide monthly, mid-year, and annual reports to the Business Leadership Team.
Functional Competencies
  • Has project management fundamentals and people management skills
  • Has strong coordination skills
  • Effective written and verbal communication skills
  • High attention to detail
  • Outstanding organizational and time management skills
  • Strong business acumen
  • Process improvement
  • Ability to work effectively within a team and independently
  • Experience using computers for a variety of tasks
  • High proficiency in technology, with competency in Microsoft Word, Excel, and Outlook
  • Good organization skills
  • Excellent interpersonal skills
Education and Work Background
  • Bachelor’s degree in marketing, communication, business or related field
  • Proven work experience in marketing or in the same field
  • Solid knowledge of marketing plans, events, and promotions
  • Thorough knowledge of social media and web analytics
  • Has digital marketing experience
  • Familiar with research techniques and execution
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