Digital Marketing Lead

7 days ago

Philippines MicroSourcing International, Inc. Full time

Discover your 100% YOU with MicroSourcing

Position: Digital Marketing Lead (Senior)

Location: Global One, Eastwood Avenue, Libis, Quezon City

Work setup & shift: Onsite | Day shift

Why join MicroSourcing?
  • Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (plus one or more dependents), paid time off with cash conversion, group life insurance, and performance bonuses.
  • A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
  • Work-Life Harmony: Benefit from flexible work arrangements that help you balance work and life.
  • Career Growth: Take advantage of continuous learning and career advancement opportunities.
  • Inclusive Teamwork: Join a team that celebrates diversity and fosters an inclusive culture.
Your Role:

As a Digital Marketing Lead , you will:

  • Plan and develop content strategies for multiple brands (United Petroleum, Pie Face, Quickstop, etc.) across digital and social media platforms.
  • Create, edit, and publish engaging content for brand, product, and community-based campaigns, ensuring alignment with tone, brand identity, and strategy.
  • Coordinate with creative teams, influencers, and stakeholders for content execution and approvals.
  • Build and grow owned social channels by increasing engagement rates and community size.
  • Manage customer interactions, including complaints and queries, across platforms within set timelines.
  • Execute local and national marketing campaigns, including store openings and Meta ads management.
  • Analyze competitors and digital trends to guide strategic content planning and channel development.
  • Report on content performance and community management weekly and monthly, providing insights and actionable recommendations.
  • Collaborate cross-functionally with marketing, operations, retail, insights, supply, and other internal and external stakeholders to ensure campaign success.
  • Monitor online brand conversations and extract customer insights to support broader marketing and merchandising initiatives.
What You Need:

Non-negotiables

  • Bachelor's degree in Business, Marketing, Digital Marketing, or a related field
  • 3-5+ years of experience in social media marketing or digital marketing
  • Strong content creation and editing skills
  • Excellent communication and presentation skills
  • Ability to work independently in a fast-paced environment

Preferred skills/expertise

  • Background in retail, QSR, e-commerce, food, or coffee industries
  • Proficiency in Adobe Creative Suite or similar tools for video editing
  • Strong stakeholder and community management experience
  • Proven ability to manage reporting schedules and analyze marketing data
  • Strategic and creative mindset with strong commercial awareness
About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

MicroSourcing believes that our strength lies in the diversity and talent of our people. We foster an inclusive culture that embraces all races, genders, ethnicities, abilities, and backgrounds.

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