Digital Marketing Specialist

3 weeks ago

Zambales Philippines Digital Planners Corporation Full time

Work Setup: Onsite | Subic Bay Freeport Zone, Zambales or Legazpi City

Work Shift: 12:00 PM-10:00 PM/ 1:00 PM-11:00 PM

POSITION OVERVIEW

The Marketing Officer is responsible for developing and executing marketing campaigns to drive sales performance, enhance brand visibility, and drive engagement. This role involves digital marketing , email marketing , content creation , campaign optimization , website performance , and events that generate sales leads and expand the company\'s online presence.

KEY RESPONSIBILITIES Digital Marketing & Campaign Management
  • Design & optimize digital campaigns across social media, email, and paid ads to boost sales leads, conversions, and engagement.
  • Analyze website traffic and campaign performance using tools like Google Marketing Platform, Pipedrive/CRM systems, Google Analytics, Microsoft Clarity, Power BI, or Dynamics 365 Marketing to improve campaign performance, reduce CPA, and boost lead volumes.
  • Implement SEO best practices to improve search engine rankings.
Email Marketing & Lead Generation
  • Develop and execute email & telecommunication marketing campaigns to nurture leads, engage customers, and boost value-added sales.
  • Create targeted email content and automation workflows.
  • Monitor email performance metrics and optimize campaigns and offerings accordingly.
Content & Campaign Production
  • Develop engaging and high-quality content for websites, blogs, social media, and marketing materials.
  • Create and manage marketing campaigns, ensuring compelling messaging and brand consistency.
  • Collaborate with content creators, internal staff, designers, and videographers to produce multimedia content that boosts brand engagement externally and internally.
Market Research & Brand Growth
  • Conduct research on industry trends, competitors, and customer behavior to refine marketing strategies.
  • Develop strategies to enhance brand awareness and loyalty.
  • Monitor campaign performance, prepare reports, and provide insights for continuous improvement.
Qualifications
  • A bachelor’s degree in Marketing, Communications, Digital Media, or a related field is desired.
  • Proven success in delivering B2B sales leads consistently and cost-effectively across multiple markets and with various product propositions.
  • At least 3-5 years of experience in digital marketing, campaign execution & website publishing.
  • Proven experience in multi-national website and product launch strategy.
  • Strong experience in SEO, SEM, and social media advertising.
  • Proficiency in marketing tools like Google Ads, Meta Business Suite, Pipedrive & CMS systems.
  • Experience, ideally proficiency, in video marketing platforms – especially YouTube, TikTok & LinkedIn.
  • Excellent writing, editing, and storytelling skills.
  • Highly skilled in the Office 365 suite of productivity tools.
  • Strong project management skills, with the ability to multitask and meet deadlines.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Experience with content creation tools (e.g., Gemini, CoPilot, OpenAI) is a plus.
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