Paid Social Strategist

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Overview

We are a tech-enabled growth firm – at the intersection of marketing, consulting & data intelligence – igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results – driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table, and providing value in unparalleled ways. Our team challenges traditional approaches to planning and measurement through meticulous testing and data science across the customer journey.

A Day In The Life

We’re looking for a creative and energetic full-time Paid Social Strategist with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must. The Paid Social Strategist is responsible for the performance, strategy, growth, and execution from A-Z of paid social accounts. You will lead and execute a paid social strategy that helps reach a business’ overarching goals and collaborate with the team to optimize strategies for our TikTok clients. You will work closely with the team and our clients to ensure monthly performance goals are met or surpassed, and you will collaborate with the creative, organic, and influencer/partnerships teams to ensure best-in-class execution across the channels.

Responsibilities

• Full ownership and execution of performance marketing via paid social platforms
• Implement end-to-end builds and production with redundancy across channels
• Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable; heavier emphasis on TikTok and Meta
• Lead execution of optimizations to improve performance relative to goals
• Own strategic communication internally and externally for clients and client teams
• Proactive internal communication on performance, strategy, recommendations, deliverables, and actions
• Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations
• Excellent marketing and business strategy acumen; understanding of marketing funnel and paid social execution
• Full understanding of the ecommerce model and basic lead gen strategies
• Navigate roadblocks and adapt strategy to changing landscapes to achieve results
• Ownership of performance reporting and strategy communication
• Execute performance reporting end-to-end with strong presentation skills
• Present performance reports and recaps, facilitating strategic conversations with clients
• Leverage data to tell a story and articulate results with clear next steps
• Present forward-thinking plans and execute to drive business results
• Operate effectively as a team member for department and account teams
• Contribute to a constructive work environment aligned with Power Digital’s core values
• Support the growth and development of junior talent where applicable
• Utilize AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department

Qualifications

• 1-2 years of digital marketing; agency experience a plus
• 1+ years of experience with Direct Response marketing in e-commerce; lead gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc.)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with understanding of advanced features
• Excellent data analytics skills

KPIs

• Managing a full workload indicated by one or more of the following: $26k MRR or 6 owned clients
• Client churn rate below 10%

MITs

• Delivering top-tier product and owning strategic direction and channel communication for designated accounts, overseeing reporting and execution of channel strategy
• Account growth and retention (results and sentiment)

Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer. Diversity includes race, gender identity, age, disability, veteran status, sexual orientation, religion, and other identities. Inclusion is everyone’s responsibility.

Please be aware of fictitious job openings and scams. Power Digital does NOT charge any application, processing, or training fee. All genuine job openings are posted on our careers page. If you have doubts, please email before taking any further action.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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