Paid Media Strategist

Join to apply for the Paid Media Strategist role at Power Digital Marketing Get AI-powered advice on this job and more exclusive features. Overview We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. Responsibilities Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes Provide intelligent analysis, insights, interpretation, and action plans based on campaign performance data and client-specific KPIs (e.g., Salesforce, Hubspot) to tie performance to business impact Participate in weekly department scrums and training sessions to further channel knowledge Continuously seek to improve campaign performance against client goals Maintain frequent and excellent communication with internal agency teams and assigned clients Seek to utilize available AI and outsource resources to assist in workflow Participate in the development of new department training materials Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital\'s Nova ecosystem as it relates to your department Requirements 3-4 years of digital marketing experience; 2+ years in an agency setting Experience in ABM-specific DSPs and supporting platforms (Demandbase, 6Sense, Terminus, etc.) Deep understanding of intent data from multiple platforms and how to integrate into overarching channel strategies Minimum 3 years of hands-on experience with Paid Media Channels Campaign development and optimization experience for large, enterprise-level accounts (bid optimization, keyword research, ad copy) Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations Significant campaign management experience in: LinkedIn, Performance Max, Bing Ads, ABM DSPs (Demandbase, 6Sense, Terminus) Experience in YouTube Ads, Meta, Display Advertising, Local campaigns, Content Syndication (at least 3) Proficiency in Google/Microsoft Office Suite and Google Analytics Strong understanding of funnel marketing and paid media’s role in the funnel Ability to formulate meaningful insights from marketing data and tell the story beyond the numbers Key Performance Indicators (KPIs) Team EBITDA target: $13.5k per team member Maintain below 10% client churn rate Manage 4-6 complex/large accounts Most Important Things (MITs) Excellence in channel production and account performance Cross-channel collaboration Internal communication Power Digital’s people and culture are at the core of our success, and we are an Equal Opportunity Employer. Diversity in our team’s backgrounds and experiences is paramount. All employees’ points of view are valued and inclusion is everyone’s responsibility. Please be aware of fictitious job openings and beware of scams. Power Digital does not charge any application, processing, or training fees at any stage. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, email before taking action. #J-18808-Ljbffr