Senior Marketing Manager

1 week ago

Taguig, Philippines Coins.ph Full time

Coins.ph Taguig, National Capital Region, Philippines Overview Join Coins.ph, the pioneer crypto brand in the Philippines. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. The company enables users to buy and sell cryptocurrencies and access a wide range of financial services through a user-friendly mobile app. What you\'ll do Create and implement effective marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion Optimize and manage digital performance marketing channels (e.g., Meta, Google Ads, programmatic) Build and implement omnichannel campaigns aligned with business objectives Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies accordingly Team & Cross-functional Leadership Manage and mentor a team of digital marketers, planners, and content creators Collaborate with creative, content, and media teams to deliver integrated campaigns Partner with product, sales, and business units to support launches and growth targets Stakeholder & Agency Management Maintain strong relationships with internal and external stakeholders, including media agencies and brand partners Lead and evaluate agency output to ensure delivery of KPIs and ROI Identify and establish partnerships with relevant influencers, organizations, and platforms to enhance brand visibility and credibility Analytics & Optimization Monitor, analyze, and report on campaign performance and key marketing metrics Translate data insights into actionable strategies to continuously optimize campaigns Monitor and analyze the performance of marketing initiatives, providing regular reports on KPIs and adjusting strategies as needed Brand & Communications Oversee brand messaging and visual identity across platforms Manage content strategy, social media operations, and community engagement Requirements Must hold a bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is an advantage Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity A strong understanding of blockchain technology and the crypto ecosystem is a plus Proven expertise in digital marketing, paid media, performance campaigns, and channel strategy Excellent communication and interpersonal skills, with a knack for community building Strong leadership experience managing cross-functional teams and external agencies Ability to work independently and collaboratively in a fast-paced environment Why Coins Join the Coins Team Now with opportunities for meaningful collaboration and impact Meaningful collaborations - cross-functional teams to drive customer experience improvements Scalable growth - part of a fast-growing organization with expansion plans outside APAC A space for bright ideas - a culture that values data-driven ideas to create an impact Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr

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