Senior Marketing Manager

2 weeks ago

Taguig, Philippines Coins.ph Full time
Overview

Coins.ph is the leading crypto brand in the Philippines with more than 18 million users. The company is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and operates a mobile app for buying and selling cryptocurrencies and a wide range of financial services. This role is based in Taguig, National Capital Region, Philippines.

Responsibilities
  • Analyze business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins.
  • Collaborate with vendors to optimize platform usage and ensure alignment with business objectives.
  • Partner closely with the Product team to enhance processes, improve user experience, and support overall business operations through cross-functional collaboration.
  • Create and implement marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 space.
  • Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion.
  • Build and implement omnichannel campaigns aligned with business objectives.
  • Conduct market analysis to identify trends, user needs, and the competitive landscape, adapting strategies accordingly.
  • Build and manage the marketing technology stack (CRM, analytics, attribution tools, etc.).
  • Integrate marketing systems with product and data platforms to optimize user engagement.
  • Automate and personalize customer journeys through data-driven campaigns.
  • Plan and execute paid advertising campaigns (Google, Facebook, TikTok, programmatic, etc.).
  • Optimize performance marketing metrics including CAC, CTR, and ROAS.
  • Collaborate with design and content teams to produce high-performing creatives.
Leadership & Cross-Functional Collaboration
  • Manage and mentor a team of digital marketers, planners, and content creators.
  • Collaborate with creative, content, and media teams to deliver integrated campaigns.
  • Partner with product, tech, sales, and business units to support launches and growth targets.
  • Perform other MarTech-related and digital marketing duties as required.
Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is an advantage.
  • Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity.
  • Experience coordinating with the CleverTap platform.
  • A strong understanding of blockchain technology and the crypto ecosystem is a plus.
  • Proven expertise in digital marketing, paid media, and channel strategy.
  • Excellent communication and interpersonal skills.
  • Strong leadership experience managing cross-functional teams and external agencies.
  • Ability to work independently and collaboratively in a fast-paced environment.
Benefits
  • Meaningful collaborations - work cross-functionally with relevant teams to implement initiatives that improve customer experience.
  • Scalable growth - be part of a fast-growing organization with opportunities for career advancement.
  • A space for bright ideas - a culture that welcomes ideas backed by data to create impact.
#J-18808-Ljbffr

  • Marketing Manager

    5 days ago

    Taguig, Philippines Surf Marketing Agency Full time

    Marketing Manager Job Qualifications: • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s is a plus). • At least 3–5 years of experience in marketing or brand management, preferably in a managerial role. • Strong understanding of digital marketing tools, platforms (Google Ads, Meta Ads,...

  • Senior Marketing Manager

    2 weeks ago

    Taguig, Philippines Coins.ph Full time

    Coins.ph Taguig, National Capital Region, Philippines Overview Join Coins.ph, the pioneer crypto brand in the Philippines. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. The company enables users to buy...

  • Marketing Manager

    2 weeks ago

    Bonifacio Global City, Taguig, Philippines Surf Marketing Agency Full time

    Marketing Manager Job Qualifications: • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s is a plus). • At least 3–5 years of experience in marketing or brand management, preferably in a managerial role. • Strong understanding of digital marketing tools, platforms (Google Ads, Meta Ads,...

  • Marketing Management Trainee

    2 days ago

    Taguig, National Capital Region, Philippines SEA Olympus Marketing Inc. Full time ₱150,000 - ₱250,000 per year

    Responsibilities:- Collaborate with the marketing team on campaigns, expenses, and partnerships.- Maintain records of customers under loyalty programs and analyze historical activity for future planning.- Conduct fieldwork with the sales team or independently to gather insights and refresh clients on campaigns.- Oversee loyalty programs and policies to...

  • Sales Retail Marketing Manager

    7 days ago

    Taguig, National Capital Region, Philippines Madison Square Marketing Full time ₱1,200,000 - ₱3,600,000 per year

    About the role Madison Square Marketing is seeking a talented and driven Sales Retail Marketing Manager to join our team in Taguig City, Metro Manila. In this full-time role, you will be responsible for developing and executing effective sales and marketing strategies to drive growth and customer engagement for our retail business of Japanese Imported Food...

  • Senior Manager

    2 weeks ago

    Taguig, Philippines Nasdaq Full time

    Overview Nasdaq Taguig, National Capital Region, Philippines. Senior Manager - Marketing Analytics is a full-time role based in Bonifacio Global City, Taguig following a hybrid work model (at least 2 in-office days per week). Join Nasdaq to drive data-driven marketing decision-making and to contribute to more open and transparent markets. Nasdaq values an...

  • National Marketing Head

    2 days ago

    Taguig, National Capital Region, Philippines SEA Olympus Marketing Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    Role (specific function and responsibilities in the job):The Head of Marketing is the strategic arm of the company in terms of pricing, product placements, packaging, penetration / revival of new or unattended industries ensuring high profitability that will sustain business operations.Responsibilities:Dictate branding, positioning, and pricing strategies...

  • Marketing Manager

    4 days ago

    Taguig, National Capital Region, Philippines Super Awesome Productions and Consultancy Inc. Full time ₱1,800,000 - ₱2,500,000 per year

    Marketing ManagerMain Role:The Marketing Manager is a key strategic partner and execution leader responsible for driving, managing, and delivering marketing initiatives that align with both client needs and company objectives. This role actively collaborates with clients to understand their wants, needs, and objectives, develops tailored marketing solutions,...

  • Regional Sales Manager

    2 weeks ago

    Taguig, Philippines S.E.A Olympus Marketing, Inc Full time

    Overview Are you ready to lead, inspire, and drive business growth? We are seeking a dynamic professional to spearhead our acquisition and closing of business partners within our target market. This role offers an exciting opportunity to achieve ambitious Sales and Revenue goals while leading a talented team. Job Description Responsibilities Lead and manage...

  • Marketing Manager

    2 weeks ago

    Taguig, Philippines WHR Global Consulting Full time

    Join to apply for the Marketing Manager role at WHR Global Consulting 2 days ago Be among the first 25 applicants Join to apply for the Marketing Manager role at WHR Global Consulting Bachelor's degree in marketing, advertising, communications, business administration, or a related field is generally required. 3-5 years of experience in marketing roles,...