Senior Manager

Overview Nasdaq Taguig, National Capital Region, Philippines. Senior Manager - Marketing Analytics is a full-time role based in Bonifacio Global City, Taguig following a hybrid work model (at least 2 in-office days per week). Join Nasdaq to drive data-driven marketing decision-making and to contribute to more open and transparent markets. Nasdaq values an inclusive culture and opportunities for career growth. What You Will Do We’re looking for a strategic, AI-forward Senior Manager of Marketing Analytics to lead data-driven decision-making across our Capital Access Platforms marketing organization. This role will interpret complex data, build dashboards for multiple partner levels, and deliver insights that shape marketing strategy and execution. You will architect and design toward clear business outcomes and leverage automation and data integration to achieve them. Develop and implement analytics frameworks to evaluate campaign performance, customer behavior, and return on investment. Translate complex datasets into actionable insights for marketing, sales, and executive teams. Ensure analytics initiatives align with clearly defined end-goals and business outcomes. Dashboard Development & Reporting Design and maintain dashboards tailored to different collaborators’ needs, from tactical campaign metrics to executive goals. Ensure data integrity, consistency, and accessibility across platforms. Build scalable, automated reporting systems and standardize stakeholder-facing reporting and quarterly reviews. Strategic Decision Support Provide data-backed recommendations on budget allocation, audience segmentation, and campaign optimization. Partner with marketing leadership to identify growth opportunities and improve channel performance. Promote a culture of proactive insight generation beyond reactive reporting. Marketing Technology & Integration Leverage platforms such as Salesforce, Marketo, Pardot, and Google Analytics to unify data sources and enhance reporting capabilities. Collaborate with marketing operations and IT to ensure seamless integration and data flow across systems. Automate data feeds and reduce manual reporting overhead. Own marketing tagging structure and attribution models that connect pipeline impacts of marketing campaigns to business outcomes. AI-Forward Analytics Champion AI and machine learning to enhance predictive modeling, customer segmentation, and marketing automation. Stay current on emerging AI tools and trends to evolve analytics capabilities. Lead the team in applying AI to design smarter, more efficient marketing systems. Apply predictive analytics to forecast trends, recommend tactics, and optimize journey orchestration. Cross-Functional Collaboration Collaborate with digital marketing, product marketing, sales, and finance to align on goals and reporting standards. Serve as the analytics lead for marketing technology initiatives and data governance. Design analytics solutions with cross-functional usability and automation in mind. What We Expect Bachelor’s degree in Marketing, Statistics, Data Science, or a related field. 7+ years of experience in marketing analytics, with at least 3 years in a leadership role. Hands-on experience with Salesforce, Marketo, Pardot, Google Analytics, Tableau, Power BI, and SQL. Strong understanding of digital marketing channels (SEO, SEM, paid social, email, etc.). Excellent communication skills with the ability to present data to non-technical audiences. What Would Be Helpful Experience in B2B SaaS or financial services marketing. Familiarity with ABM strategies and tools like 6sense or ZoomInfo. Passion for storytelling through data and proactive problem-solving. Interest in AI-driven marketing innovation. Proven ability to design analytics systems that are outcome-focused and automation-enabled. Willingness to work Night Shift and in-office at Nasdaq Taguig at least twice per week. Does It Sound Like You? Please follow the Apply link to submit your application. If your skills and experience match, Nasdaq will be in touch. Learn more about Nasdaq’s innovative business and inclusive culture on our website and social channels. Equal Opportunity Nasdaq is an equal opportunity employer. We encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations in the application or interview process upon request. #J-18808-Ljbffr