GoHighLevel Email Marketing

4 days ago

Pampanga Philippines VA Masters Full time

Role Overview We’re seeking a detail-oriented GoHighLevel Email Marketing & Automation Specialist to manage, optimize, and enhance our email marketing initiatives. This role involves overseeing campaigns end-to-end — from planning and testing to deliverability optimization and performance analysis. The ideal candidate has a strong grasp of GoHighLevel (GHL) or similar CRM systems, ensuring every campaign is accurate, compliant, and data-driven. Key Responsibilities Plan, execute, and automate email campaigns and workflows within GoHighLevel. Monitor deliverability metrics, including inbox placement, spam complaints, and bounce rates. Maintain clean contact lists through regular data hygiene and segmentation practices. Conduct pre-send quality checks for formatting, links, personalization, and tracking accuracy. Run A/B tests to improve engagement metrics such as open rates and click-through rates. Generate comprehensive performance reports with actionable insights. Update and maintain automation sequences, templates, and CRM configurations. Stay informed about best practices in deliverability, authentication (SPF, DKIM, DMARC), and compliance. Mandatory Skills Proven experience using GoHighLevel (GHL) or equivalent CRM/email marketing platforms. Deep understanding of email deliverability and authentication standards. Excellent attention to detail and process accuracy. Strong organizational and time management skills. Basic knowledge of HTML for formatting and troubleshooting. Ability to work independently while coordinating effectively with marketing teams. Preferred Skills Experience managing segmented lists or large-scale contact databases. Analytical approach to interpreting campaign data and improving KPIs. Familiarity with funnel optimization and lead nurturing workflows. Creative problem-solving skills for addressing deliverability challenges. Why Join Us Joining our team means becoming part of a collaborative, results-oriented marketing environment where precision and innovation meet performance. You’ll gain exposure to advanced automation systems and directly influence campaign success through data-driven optimization and strategy. #J-18808-Ljbffr

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