Digital Marketing Lead

2 weeks ago

Philippines Yokly Full time

Role Overview Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform. What You’ll Do Strategy & Planning Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships) Define ICPs, offers, messaging maps, and experiment/test hypotheses Execution & Systems Launch and oversee LinkedIn sequences and GoHighLevel automations Maintain organized UTMs, campaign taxonomy & tracking Ensure seamless lead handoff into our in-house app / CRM Creative Collaboration Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks) Review assets to ensure message‑market fit, brand consistency, and compliance Uphold our brand pillars, style, and voice Proposals & Reporting Create campaign proposals (goals, audience, offers, creative brief, budget) Produce regular performance reports with insights and next‑step recommendations Optimization & Learning Run A/B tests (hooks, offers, landing pages, sequences) Capture learnings and build playbooks for continuous improvement Cross‑Team Collaboration Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops Be a communicator of wins, challenges, and insights Key Outcomes A steady cadence of qualified discovery calls (SQLs) delivered to Sales. Efficient CPSQL , healthy reply rates (LinkedIn/email), strong landing‑page conversion, and clean campaign attribution. Clear proposals before launch and clear reports after launch. Qualifications 2+ years in B2B / SaaS / performance marketing roles Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar) Proven track record in multi‑channel campaigns & attribution Strong skills in brief‑writing, creative review, and campaign processes Analytical mindset + comfort with data, dashboards, UTM tracking Excellent communication skills (English + Filipino) Ability to collaborate across teams & fast‑paced environment Nice to Have Fintech/payments or SaaS experience; familiarity with compliance‑sensitive marketing. Landing‑page experimentation and funnel analytics depth. What We Offer Fully Work‑from‑Home Setup Health & Security (HMO Coverage) Work‑Life Balance & Leave Privileges Additional Benefits: Saturday & Sunday Off: Reserved for rest and personal pursuits PTO Conversion to Cash: Flexibility for when you need it most 13th Month Pay: way of expressing gratitude for your hard work on holiday season #J-18808-Ljbffr

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