Senior Marketing Manager

Senior Marketing Manager At Contemporary Tiny Homes , we are revolutionizing the way people live by designing and building high-quality, custom accessory dwelling units (ADUs). Our mission is to provide innovative and affordable housing solutions while delivering exceptional customer service. We are seeking an experienced and results-driven Part-Time or Full-Time Senior Marketing Manager to lead our digital marketing and campaign strategy. The ideal candidate is a digital marketing expert with a strong background in paid search, Meta campaigns, landing page optimization, and performance tracking. This role requires a proactive strategic thinker who is comfortable rolling up their sleeves in execution. If you thrive in a fast-paced environment, can operate independently, and have a proven track record of driving measurable results, we want to hear from you. Responsibilities Plan, launch, and optimize paid digital marketing campaigns across Meta Ads, Google Paid Search, and other relevant platforms. Monitor and analyze campaign performance metrics (CPL, CPC, CAC) to ensure efficiency and ROI. Recommend and implement new channels, creative strategies, and targeting approaches to improve campaign performance. Own and optimize our GoHighLevel platform, including web design, automations, funnels, email campaigns, forms, and landing pages. Continuously improve landing page performance through A/B testing, heatmap analysis (HotJar, Microsoft Clarity), and data-driven iteration. Manage integrations and troubleshoot technical issues within GoHighLevel. Take ownership of our website, leveraging one helper to create new content (e.g., new pages, blog articles), maintaining project-specific pages with photos and videos taken on the construction job sites, and tracking relevant analytics. Develop compelling marketing collateral, including brochures, flyers, catalogs, and social media assets, using Canva or other design tools. Ensure all visuals and content align with brand guidelines while maintaining a strong eye for design and conversion-driven layouts. Operate independently to plan, test, monitor, and refine marketing campaigns with a continuous improvement mindset. Provide regular reports on campaign performance and actionable recommendations for improvement. Collaborate with leadership on annual and quarterly marketing strategies, aligning budget and resources. Contribute to traditional campaigns (mailers, canvassing, billboards, events) when needed. Leverage both digital and offline channels to create integrated marketing campaigns. Qualifications & Skills High organization, proactive leadership, exceptional project management skills, and strong understanding of construction operations. Strong communication skills: Clear, structured, and transparent communication to keep all stakeholders aligned. Experience managing multiple marketing initiatives simultaneously with attention to detail and efficiency. Independent & solution-oriented; self-motivated, proactive, and capable of solving problems. Minimum 5+ years of marketing management experience, ideally within a boutique marketing agency or high-growth company. Expert-level web design, automation, funnels, landing pages, forms, and email campaigns. GoHighLevel experience is a plus. Demonstrated expertise in landing page optimization with A/B testing, HotJar/Microsoft Clarity, and conversion tracking. Proven track record in digital campaign management (Meta Ads, Google Ads, or similar), with strong results in lead generation and cost control. Strong analytical skills with expert-level understanding of performance tracking (CPL, CPC, CAC). Portfolio showcasing web design and marketing collateral. Excellent verbal and written communication skills; able to communicate strategy, results, and recommendations clearly. Self-starter, independent operator who thrives with autonomy, accountability, and results-driven performance. (Preferred) Experience with traditional marketing campaigns (mailers, billboards, canvassing). (Preferred) Familiarity with CRM integrations, marketing analytics dashboards, and cross-channel reporting. What We Offer Paid time off (vacation) Performance bonuses A leadership role in a fast-growing and innovative company Be part of a mission-driven company that transforms the way people live Work in a collaborative, supportive, and dynamic environment Join Us If you're a detail-oriented, proactive leader who thrives in a fast-paced environment and wants to make a meaningful impact in the construction industry, we’d love to hear from you #J-18808-Ljbffr