B2B Email Marketing Specialist

3 weeks ago

Philippines My Outreach Ltd Full time

Location: Philippines (Hybrid)

Job Type: Full-time

About Us

ITreader is a thriving community of IT professionals dedicated to exploring and leveraging the latest advancements in technology. We are focused on expanding our reach and influence by enhancing our lead generation efforts through strategic email marketing initiatives. Join us to play a pivotal role in growing and engaging our community.

Responsibilities
  • Design and implement a comprehensive email marketing strategy aimed at growing the ITreader community and maximizing lead generation efforts.
  • Plan and execute cold email outreach campaigns to engage new leads and build awareness among potential community members and partners.
  • Create and manage multiple email domains, ensuring they are properly warmed up for high deliverability rates.
  • Develop and deploy both plain text and HTML emails, ensuring they are engaging, relevant, and visually appealing to our target audience.
  • Establish and maintain effective nurture cadences that guide potential members through the conversion funnel.
  • Optimize email marketing processes to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
  • Facilitate increased attendance at webinars and events through strategic email promotions.
  • Syndicate content through email campaigns, ensuring maximum reach and encouraging downloads of promoted content.
Essential Skills and Qualifications
  • Proven experience in B2B email marketing with a focus on lead generation and community growth.
  • Cold email marketing experience is preferred , including campaign planning, personalization strategies, and compliance with deliverability best practices.
  • Strong understanding of email marketing tools and platforms, with the ability to design and automate complex email campaigns.
  • Excellent copywriting skills, capable of crafting compelling email content that resonates with a technical audience.
  • Experience in data analysis and performance tracking for continuous improvement of email strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strong problem-solving skills with a keen eye for detail and innovation.
Career Growth and Advancement Opportunities
  • Partake in a key role at a dynamic and rapidly growing community.
  • Access to professional development opportunities with continuous learning and upskilling.
  • Work on diverse and impactful projects within the technology sector.
  • Collaborate with a dedicated team passionate about driving community engagement and growth.
Work Environment and Culture

At ITreader, we champion a flexible and collaborative remote work culture that values innovation and promotes a healthy work-life balance. We foster a welcoming and inclusive environment where creativity and teamwork thrive, offering a platform for professional excellence and personal growth.

About ITreader

ITreader is committed to empowering IT professionals by providing a platform for knowledge sharing and engagement with cutting-edge technological insights. As a community leader, we strive to connect tech enthusiasts with opportunities for learning and advancement, supported by strategic email marketing initiatives that drive both growth and engagement.

If you're ready to take the next step in your email marketing career and contribute to a vibrant and growing community, we encourage you to apply and become an integral part of our team

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