Marketing Channels Manager

1 week ago

Taguig, Philippines Fort Bonifacio Development Corporation Full time

Get AI-powered advice on this job and more exclusive features. This position will be the architect and executor of our multi-channel distribution strategy. Responsible for planning, executing, optimizing and reporting on performance across key paid, owned, and earned channels. Overview Broad Functions A.) Strategy and Planning Specific Duties and Responsibilities Develop and execute a holistic, integrated marketing channel strategy aligned with business goals (e.g. traditional and non-traditional advertising, social media, PR, etc.). Define channel-specific goals, KPIs, and budgets. Conduct ongoing competitive and market analysis to identify new channel opportunities and trends. Manage the marketing channels budget, ensuring efficient allocation and maximum ROI. B.) Analysis and Optimization Specific Duties and Responsibilities Monitor, analyze and report on channel performance. Utilize analytic tools (e.g. Google Analytics, Looker) to derive insights and make data-driven decisions. As needed, conduct A/B tests across channels (ads, landing pages, email subject lines) to continuously improve CTR, conversion rates, and ROAS. Provide actionable recommendations to senior leadership based on performance data. C.) Channel Management and Execution Specific Duties and Responsibilities Paid Social (Meta, LinkedIn, TikTok, Pinterest, etc.): Manage end-to-end campaign execution, from audience targeting and creative briefing to budget pacing and performance analysis. Paid Search (Google Ads, Microsoft Advertising): Oversee SEM strategy, including keyword research, campaign structure, ad copy testing, and bid management. Programmatic & Display Advertising: Manage programmatic buying and display campaigns to drive brand awareness and retargeting efforts. Website: Oversee the health and maintenance of the website, ensuring that it is updated, usable and relevant. Affiliate & Partner Marketing: Develop and manage relationships with affiliate partners to expand reach. SEO (Organic Search): Collaborate with content creators to ensure SEO best practices are implemented to improve organic visibility and traffic. Other Emerging Channels: Explore and test new channels (e.g. connected tv, podcasts) to stay ahead of the curve. Social Media: Playbook creation and execution. D.) Cross Functional Collaboration Specific Duties and Responsibilities Work closely with the activations team to develop high-converting ads, content, creatives and translations. Collaborate with the Sales/Business Development team to ensure lead quality and proper lead handoff. Liaise with Finance to manage invoicing, budgeting, and forecasting. E.) Others Perform other related duties that may be assigned from time to time. Qualifications: Graduate of Communication, Marketing, or related field. Minimum of (5) years’ experience in marketing channels management. Tech and digital savvy. In depth understanding and knowledge in advertising, pr, media and digital. Proficient in MS Applications, versatile marketer, with strong analytical mindset, passion for testing and experimentation. Proven track of scaling growth. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Strategy/Planning, and Advertising #J-18808-Ljbffr

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