Marketing Campaigns Lead

Customer Marketing Strategy

Posted today

DUTIES AND RESPONSIBILITIES

Accountabilities

1. Develops Short-Term and Long-Term Business Plan for the Category
2. Develops Category Review and Trade Category Plan
3. Develops trade marketing plan per channel to ensure market share and value growth for assigned categories.
4. Trade programs that will deliver sustainable sales volume growth
5. Initiatives that will deliver superior distribution and merchandising versus key competitors
6. Fiscalize Category Trade Promo Fund
7. Performance vs. objective in terms of volume, implementation guidelines, competitive reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)
8. Qualifies proposals of sales-initiated promotions and recommends changes consistent with brand strategies and budget

B. Co-manages with Promo Activations Manager in the execution of Marketing and Sales Initiatives

1. Develop brand strategies and programs into actionable steps via the release of Sales Action Brief to Field Sales
2. Sets full year initiatives calendar based on priorities of the Sales cycle (Traffics Sales & Marketing initiatives)
3. Co-Manage over-all deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant
4. Ensures On-time and In-Full Execution of all Trade Program
5. Develops Post Promo Evaluation and Analysis and files these for future reference

C. Co-Leads with Marketing all New Product / Promo Launches

• Co-develop with Marketing product launches, line extensions and price increases aligned with the needs of retailers/trade.
• Plans out pipeline volumes, distribution, merchandising, and pricing standards in close coordination with Marketing for regional new products
• Develop new product trade programs that will help field sales towards achievement of business objectives
• Ensure "Speed to Market" success and development of best practices to be shared with field sales

D. Secure market intelligence on category landscape and competitive strategies

• Conducts fieldwork at least 4x a month to review competitive activities both for retailers and for customers
• Regularly monitors competitive pricing and trade margins

Communication

A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide

• Develop superior distribution, merchandising, and pricing by trade segment through analysis of trade dynamics and informs the Sales team on any distribution, merchandising, and pricing opportunities in the area.
• Analyze competitive landscape and regularly cascade competitive activities and recommends immediate action plans to counter competition in the trade
• Analyze and review Nielsen Retail Audit / Kantar World Panel results and transform opportunities into actionable plans for Field Sales

B. Perform Customer Marketing-related Administrative Work

• Submit Category Monthly Letter for Retail
• Update Distribution targets / Retail Performance Standard (RPS)
• Deployment of Monthly Canvass Packet/ Sales Promo Workbook
• Processing of Promo Claims

Authority

A. Approves Promo Work Plans specific to the category being handled

FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS

• Bachelor's degree, ideally in Business Management or a related field
• Working experience of at least (2) years with Trade Marketing / Brand Marketing, and background in Distributor or Key Accounts Management of at least one (1) year
• Training on Category Management, Shopper Marketing / Insighting, and in Post Promo Evaluation Process
• Strong Project Management Skills – able to deliver quality, on-time results
• Ability to assess current landscape and trends of each channel, competitive activities, and product opportunities
• Strong innovation skills, and ability to make things happen
• Ability to analyze and solve complex problems
• Excellent communication and collaboration skills
• Must be able to work with minimal supervision and performs exceptionally under pressure
• Knowledgeable in MS Office – Excel, Word, and PowerPoint

Posted today

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences.

We are looking for a talented and innovative Marketing Executive to join our Marketing and Strategy Team:

Key Responsibilities:

• Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance.
• Identify target audiences and produce captivating promotional content and messaging strategy.
• Collaborate closely with our talented artist team to create visually captivating and on-brand promotional materials.
• Communicate effectively with teams and drive key KPIs for the trade events.
• Understand the branding of each event to oversee the entire marketing process from strategy development to flawless execution.
• Benchmark and augment global MICE industry technologies and trends.
• Provide clear creative direction to ensure all promotional materials are visually appealing, consistent, and aligned with the event's messaging and positioning.
• Develop and implement strategic social media campaigns that maximize reach, boost audience engagement, and drive event awareness and registrations.
• Identify opportunities and social media trends for content optimization and audience growth, and adapt strategies accordingly.
• Gain strong relationships with associations, media partners, and other local and international organizations.

Preferred Qualifications:

• This role requires a minimum of 2-3 years of relevant experience
• A bachelor's or master's degree related to Communication Arts / Marketing / Business from a prominent university
• Experience in brand management, content creation, and social media marketing
• Proficient in copywriting and creative conceptualization
• Health card is included upon regularization
• Opportunity to travel

Campaign and Outreach Management

Posted today

Embrace the innovation with iOPEX Technologies. Join our # team

We are hiring for awesome professionals for our # team.

The Opportunity

The Campaign and Outreach Officer plays a vital role in enhancing a company's visibility and success. By developing and executing strategic partnerships, this individual can expand the company's reach, attract new customers, and increase revenue. With their expertise in Looker Studio, Outreach, Outlook, Salesforce and Google Analytics, they can ensure that the company's website ranks highly in search engine results, driving organic traffic and boosting sales. Additionally, their ability to analyze customer behavior provides valuable insights for further optimization and improvement.

What You\'ll Do

• A campaign and outreach manager develops and implements strategies to promote an organization's goals, whether it's fundraising, raising awareness, or driving user engagement
• Manage campaigns, build relationships with stakeholders, and track performance to ensure objectives are met
• Collaborate with cross-functional teams to develop joint marketing campaigns, co-branded initiatives, and other collaborative efforts to drive brand awareness and business growth
• Conduct market research to identify potential partnership opportunities and stay updated on industry trends and competitor activities
• Track and analyze the performance of partnerships, using data-driven insights to optimize strategies and maximize outcomes
• Monitor, evaluate, and report on campaign performance metrics
• Manage databases of contacts and outreach partners

Qualifications:

• At least 1-3 years of relevant experience in campaign management & outreach role/s.
• Confident in using analytics dashboards (Outreach, Outlook, Salesforce, Google Analytics for reporting
• Strong knowledge of the industry and market trends, with a deep understanding of partnership development and management
• Demonstrated experience in developing and executing outreach strategies and managing partnership programs
• Excellent written and verbal communication skills, with the ability to present complex ideas and concepts effectively
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions
• Ability to work collaboratively in a team environment and effectively manage relationships with internal and external stakeholders
• Familiarity with tools such as Excel, Power BI, Powerpoint or Google Analytics

Experience with digital tools (email marketing platforms, social media, CRM systems)

Should be willing to work onsite on a night/shifting schedule in BGC, Taguig

Other info:

• Application Process: 1 Day hiring (Onsite Process depending on the availability of the hiring managers)
• Work set up: Onsite
• Schedule: Shifting
• Salary Range: Your current and expected salary as well as your interview with the hiring managers will be considered for the offer

What\'s in it for you?

Our people enjoy some amazing perks, check out a few below:

• Stability (Continuously getting pioneer accounts)
• Learning sessions every week
• HMO
• Leave credits/Leave conversions
• Uncapped annual appraisal
• 2 days off

And most importantly, you\'ll be part of a growing company with dynamic and engaging team.

Interested? Here are ways to reach us:

• Please make sure to complete this application form:
• Send a message to | Yana)
• Walk in and look for YANA - our office located at 12th Floor SIX/NEO (previously Net Lima) 26th street 5th avenue BGC, Taguig

Posted today

JOB DESCRIPTION

Are you ready to make a difference in the world of home lending marketing? Join a team where your ideas and execution power real results. As a Sr. Marketing Associate, you will collaborate with talented professionals and lead innovative campaigns that reach customers across multiple channels. This is your chance to influence strategy, drive growth, and work in a dynamic, supportive environment. Be part of a team that values creativity, collaboration, and excellence.

As a Sr. Marketing Associate in the Home Lending Marketing team, you will shape and execute digital and traditional marketing initiatives to support our growth. You will manage impactful campaigns, collaborate with cross-functional teams, and ensure successful execution from concept to deployment. We value your ability to drive results, adapt to changing priorities, and contribute creative ideas. Together, we deliver true omnichannel marketing and make a meaningful impact for our customers.

Job Responsibilities

• Manages omnichannel marketing execution from strategic development to deployment
• Works across channels including email, digital, and direct mail
• Partners with marketing strategists and cross-functional teams to execute complex campaigns
• Collaborates with strategy, leadership, agencies, and internal partners on creative development
• Coordinates with Legal, Compliance, Fair Lending, Product, and Risk for content approval
• Ensures campaigns are on-strategy, on-time, and on-budget
• Thinks critically and recommends campaign enhancements based on data and test results
• Contributes innovative ideas and best practices
• Optimizes campaigns to improve results, find efficiencies, and reduce costs
• Drives all aspects of campaign execution from idea stage to deployment
• Manages multiple campaigns simultaneously while adhering to brand and compliance guidelines

Required Qualifications, Capabilities, and Skills

• Experience managing large-scale traditional and digital marketing campaigns
• Data-driven and analytical mindset with creative thinking skills
• Ability to manage multiple efforts simultaneously with strong collaboration skills
• Proven initiative, influence, and results orientation
• Knowledge of customer experience, segmentation, testing, and results measurement
• Excellent written and oral communication skills

Preferred Qualifications, Capabilities, and Skills

• Experience in financial services or agency marketing
• Team player with a positive, can-do attitude
• Highly curious and committed to continuous improvement
• Ability to think through the entire customer experience end-to-end
• Experience translating strategic goals into creative execution

Internal Application Eligibility Requirements

TENURE:

Must meet minimum employment tenure requirement. Specific roles require longer tenure in current position to be eligible to apply. Unless established for specific positions by the line of business, the standard tenure requirement is 12 months.

PERFORMANCE:

Meets satisfactory performance standards as defined by the firm

By submitting an application and/or joining the interview, you affirm to meet the Internal Mobility Eligibility Requirements as stated in the Applying for Internal Positions Firmwide Standard. You are expected to provide true and accurate information to the Company during the recruitment and application process. Knowingly giving false or misleading information shall be subjected to the imposition of appropriate corrective action, following the firm\'s HR Policies and Guidelines.

Inform your manager once scheduled for an interview. Include in your discussion if you have questions about eligibility or Line of Business specific guidelines.

Make sure your profile is updated in the new > Jobs. Attaching your updated resume is encouraged.

In partnership, Hiring Managers and Recruiters will review applications to determine which candidates best meet the required skills and experience specified in the job description. While not every application will result in an interview, applications will be acknowledged.

ABOUT US

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. We are an equal opportunity employer. We do not discriminate on protected attributes. We also make reasonable accommodations for religious practices and beliefs, as well as mental health or physical disability needs.

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