Employer Marketing Lead

3 weeks ago

Metro Manila Philippines GCash Full time

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today Responsibilities Lead project management for employer branding initiatives and related programs, including strategic planning, timeline development, resource allocation, and stakeholder coordination. Manage and drive the execution of employer branding campaigns and professional network programs; oversee end-to-end delivery to ensure timely completion and achievement of program goals. Collaborate with program leads, talent teams, and cross-functional partners to integrate recruitment marketing and employer branding components into early career and professional networking strategies. Create, curate, and oversee recruitment marketing content (job ads, social media posts, videos, stories) reflecting the company’s employer brand, values, and culture across all platforms. Develop and implement employer branding initiatives—such as culture features, DEI campaigns, employer awards, and employee spotlights—by coordinating with relevant internal and external resources. Organize, promote, and project manage employer branding activities within professional networks (such as industry events, webinars, communities, and partnerships), ensuring alignment with key talent and branding objectives. Oversee and co-manage GCash’s career site and social media channels; plan and schedule content, monitor engagement, and ensure consistency in employer brand messaging. Track, analyze, and report on campaign and program performance metrics; provide insights and recommendations to optimize reach, engagement, and recruitment outcomes. Serve as the primary project contact for employer branding initiatives; facilitate internal updates, progress reporting, and issue resolution to keep projects on track. Qualifications Bachelor’s degree in Human Resources, Marketing, Communications, or a related field. Proven experience in project management for employer branding, recruitment marketing, or related HR programs. Experience coordinating cross-functional projects involving employer branding content, campaigns, and professional networks. Advanced communication and writing skills with a track record of creating compelling content for diverse platforms. Strong working knowledge of digital marketing, social media platforms, and online community management. Familiarity with performance tracking tools and analytics for campaign and project assessment. Demonstrated ability to manage multiple projects simultaneously, deliver on deadlines, and adapt quickly to changing priorities. Background in fintech, technology, or fast-paced industries preferred. What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package Note: This description excludes unrelated postings and emphasizes the responsibilities and qualifications for the role. #J-18808-Ljbffr

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