Marketing Campaigns Lead
2 days ago
Job Description
- Understand the Bank's business direction, design complementary marketing efforts, and execute data-driven marketing campaigns
- Monitor effectiveness of marketing campaigns and adapt to direction
- Supervise marketing associates (Campaign managers and graphic designers)
- Review campaign designs, communications, and output to ensure quality of material and appropriateness for audience
Requirements
- Graduate of Bachelor's degree in Business Intelligence, Marketing, Business Administration, Economics, or other business-related or quantitative courses
- At least 5 years of relevant experience in business development, marketing, program management, and results monitoring
- Thorough understanding of banking, financial services, and fintech
- Excellent skills in desk research, focus group discussions, and social media analysis
- Experience in data analysis using MS Excel, Google Sheets, R, or Python
- Experience supervising, mentoring, and training junior team members
- Proficient in English and Filipino verbal and written communication skills
- Has excellent attention to detail, and high perceptiveness
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