Brand Manager

2 weeks ago

Makati, Philippines Nestlé Full time

Overview

As a Brand Manager, you will be responsible for building strong, consumer-centric brands that deliver exceptional business results. You’ll lead brand strategy, innovation, and communication efforts to ensure our brands delight target consumers and drive growth.

Key Responsibilities
  • Develops thorough understanding of target consumers, leveraging the consumer portrait and Consumer Engagement Framework for the brand.
  • Ensures that the Brand Essence governs everything the brand says and does.
  • Manages 60/40+, packaging development, Nestle Health & Wellness dashboard, services and Creating Shared Value related to the brand.
  • Ensures consumer centricity in all brand-related activities.
  • Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
  • Understands impact of investments on the brand and acts upon it.
  • Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
  • Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company\'s reputation.
  • Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
  • Leads the development of strong and functionally-aligned brand and Integrated Communication Plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health.
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