Brand Manager

4 weeks ago

Makati, Philippines Nestlé Full time

Overview As a Brand Manager, you will be responsible for building strong, consumer-centric brands that deliver exceptional business results. You’ll lead brand strategy, innovation, and communication efforts to ensure our brands delight target consumers and drive growth. Key Responsibilities Develops thorough understanding of target consumers, leveraging the consumer portrait and Consumer Engagement Framework for the brand. Ensures that the Brand Essence governs everything the brand says and does. Manages 60/40+, packaging development, Nestle Health & Wellness dashboard, services and Creating Shared Value related to the brand. Ensures consumer centricity in all brand-related activities. Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium complex Innovation & Renovation (I&R) projects to bring the pipelines to life. Understands impact of investments on the brand and acts upon it. Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points. Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company\'s reputation. Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers. Leads the development of strong and functionally-aligned brand and Integrated Communication Plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. #J-18808-Ljbffr

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