Brand Manager

3 weeks ago

Makati, Philippines Angkas Full time

Responsibilities 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments Brand Equity Building: Develop and safeguard Angkas' brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking Team Management: Manage and mentor junior brand associates and/or cross-functional Requirements Bachelor's Degree in Marketing, Business, Communications, or related field 4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar) Proven experience in brand strategy development, media planning, and budget management Solid background in social media strategy, influencer partnerships, and community management Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations Strong analytical mindset — able to interpret data and translate into actionable brand strategies Excellent stakeholder management and cross-functional leadership skills Team management experience required (at least 1-2 direct reports previously managed) Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment Nice to Have Previous experience working with or within tech platforms, transportation, or service apps Strong interest in mobility, commuter solutions, and community building Familiarity with CRM platforms and performance marketing tools #J-18808-Ljbffr

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