Channel Development Assistant Manager
1 day ago
To play a key role in achieving company sales targets & channel growth through developing & implementing BTL strategies within brands guidelines as well as customers' & shoppers' expectations.
Job Responsibilities:
- Develop & recommend multiple channel strategies in line with company and brand development.
- Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.
- Category analysis and data analytics using available data to identify distribution gaps, and channel development opportunities in the assigned categories/brand portfolio.
- Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.
- Design and monitor a competitive activity feedback report to track the frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.
- Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve the level of requirements.
- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the company's objectives.
- Interact with Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, etc to ensure effective implementation by the sales force.
- Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
- To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.
- Lead pre-deployment activity guidelines for merchandising / brand ambassadors.
- Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.
- Conduct market visits.
Job Requirements:
- Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
- With five (5) relevant experience in sales, trade, and category experience in the FMCG market.
- Proven track record in category and space management skills.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent negotiation, communication, and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.
- A good team player.
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