
Strategy Head of Sales, Marketing
4 days ago
Direct message the job poster from Filinvest Development Corporation
Job Summary: The Strategy Head will be responsible for driving the overall growth and positioning of the company’s luxury real estate portfolio by integrating sales, marketing, and project development strategies . This role oversees end-to-end market planning, customer engagement, brand positioning, and project concept development to ensure the company consistently delivers high-value, iconic developments aligned with the expectations of the high-net-worth and ultra-high-net-worth clientele.
Key Responsibilities:
Strategic Leadership
- Define and implement the overall sales, marketing, and project development strategy for the luxury real estate portfolio.
- Conduct market and competitor analysis to identify new opportunities, customer trends, and demand for upscale residential, commercial, and mixed-use developments.
- Align sales, marketing, and development goals with corporate vision, ensuring strong financial performance and brand equity growth.
Sales & Business Development
- Lead and oversee high-value sales initiatives for luxury projects, ensuring revenue targets and profitability are met.
- Develop strategies to strengthen client acquisition and retention, focusing on HNWI and institutional buyers.
- Build and maintain strong relationships with brokers, agents, investors, and corporate partners.
- Implement performance metrics and incentive systems to drive sales excellence.
Marketing & Brand Positioning
- Direct the brand and marketing strategy to position projects as premium and aspirational.
- Oversee campaigns across digital, events, partnerships, and traditional media targeting luxury clientele.
- Ensure consistency of luxury brand messaging, design, and customer experience throughout all customer touchpoints.
- Spearhead public relations, thought leadership, and partnerships to elevate market visibility.
Project Development
- Provide strategic input in conceptualization and planning of luxury real estate projects (residential, commercial, mixed-use).
- Collaborate with architects, designers, and project teams to ensure projects meet market demand and brand standards.
- Oversee feasibility studies, financial models, and market positioning of upcoming developments.
- Ensure seamless alignment of product design, amenities, and services with the expectations of the luxury market.
- Lead cross-functional teams (sales, marketing, project development) towards common strategic objectives.
- Mentor and develop high-performing leaders within each discipline.
- Report regularly to senior management on strategy, performance, and market outlook.
Qualifications
- Bachelor’s degree in Business, Marketing, Real Estate Management, or related field; MBA or Master’s preferred.
- At least 15 years of Executive leadership experience in luxury real estate, property development, banking or related industries.
- Proven track record in successfully launching and selling high-end real estate projects .
- Strong knowledge of luxury branding, customer psychology, and lifestyle-driven marketing .
- Deep understanding of project development processes (market analysis, design, feasibility, and financial modeling).
- Excellent leadership, communication, and negotiation skills, with experience engaging HNW/UHNW clients.
- Strong business acumen with ability to balance creativity and financial discipline.
- Strategic & visionary leadership
- Luxury brand positioning and client engagement
- Sales excellence and negotiation
- Cross-functional collaboration
- Strong financial and commercial acumen
- Seniority level Executive
- Employment type Full-time
- Job function Strategy/Planning, Finance, and Business Development
- Industries Real Estate, Banking, and Investment Banking
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