Sales & Marketing Professional
1 week ago
Overview The Hotel Sales & Marketing Professional is responsible for increasing revenue by developing and implementing innovative sales and marketing strategies. This position requires a proactive individual who can attract new clients, maintain relationships with existing clients, and create promotional activities that increase the hotel's visibility and profitability. Responsibilities Client Relationship Management Establish and maintain excellent connections with key clients, such as corporate accounts, travel agencies, and event planners. Conduct site visits, presentations, and negotiations with prospective clients. Create and manage a client database to track interactions and keep a continual flow of potential business. Sales Strategy Development Create and implement sales strategies to meet revenue targets in all categories, including corporate, leisure, group, and MICE (meetings and events). Discover new business opportunities through research, networking, and collaboration. Conduct a competitive analysis to establish the hotel's market position and tailor strategy accordingly. Negotiate contracts and pricing agreements with clients to maximize revenue and profitability. Monitor sales performance against targets and provide regular reporting to management. Marketing and Promotions Create and implement marketing campaigns to promote the hotel's services, amenities, and events using multiple channels, such as digital, print, and social media. Collaborate with the marketing team to develop and implement innovative marketing campaigns, including digital marketing, social media, and traditional advertising. Manage the hotel's internet presence, which includes its website, social media profiles, and online review platforms. Organize and carry out promotional events and activities to increase the hotel's brand visibility. Stay updated on industry trends, market conditions, and customer preferences to inform strategic decision-making. Reporting and Analysis Create regular reports on sales performance, market trends, and marketing campaign efficacy. Analyze data to find areas for improvement and potential new opportunities. Present the findings and recommendations to upper management. Participate in regular sales meetings, providing updates on sales activities, forecasts, and challenges. Qualifications Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum of 2 years of experience in sales and marketing, preferably in the hospitality industry. Proven track record of achieving sales targets and driving revenue growth. Preferably with a driver’s license. Strong understanding of hotel operations, revenue management, and customer service principles. Excellent communication, negotiation, and interpersonal skills. Ability to work under pressure and manage multiple priorities in a fast-paced environment. Knowledge of local market trends and competitive landscape is an advantage. #J-18808-Ljbffr
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