Territory Lifecycle Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and more. Serve as a partner and advocate for the sales teams in your region and play an essential role helping them meet their goals. DUTIES AND RESPONSIBILITIES REGIONAL INSIGHTS & ANALYTICS Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region. Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future). REGIONAL STRATEGY & EXECUTION Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions. Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers. Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM. REGIONAL MARKETING & MICRO MARKET EXECUTION Ensures regional translation of brand propositions and national brand programs, that are aligned with regional insights & learnings. Manages brand equity and imagery, ensuring cut through and relevance of messaging in each region. Executes and ensures alignment of key micromarket programs in the region. Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business. Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business’ future (strategic business projects/programs). TALENT BUILDING Develops personal training plan to further brand skills based on baseline performance. Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe’s LCs and LAs. Equal Opportunity Employer. Globe’s hiring process promotes equal opportunity to applicants; any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here. Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose: In everything we do, we treat people right to create a Globe of Good. Vision: We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission: We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life. #J-18808-Ljbffr