Sr. Manager, Content Digital Marketing

4 weeks ago


Muntinlupa, Philippines Solaireresort Full time

Solaire Resort Entertainment City | Full time

Sr. Manager, Content Digital Marketing
  • Date Opened 06/24/2025
  • State/Province NCR
  • Country Philippines
Job Description

POSITION SUMMARY

The Digital Senior Manager for Content leads the strategy and execution of digital content across social media, paid media, owned channels, and influencer marketing. Positioned within the Digital Department of an integrated resort, the role ensures brand consistency and audience engagement across hotel, gaming, retail, and F&B. It also involves close collaboration with internal teams, agencies, and departments like Marketing, CRM, Loyalty, and Creative.

DUTIES AND RESPONSIBILITIES

Lead the resort’s digital content strategy across social, paid, and owned platforms

Manage full content lifecycle—planning, production, and distribution for campaigns and always-on efforts

Ensure brand-aligned messaging across all digital touchpoints and business units

Oversee influencer marketing, including sourcing, contracting, and performance tracking

Align content initiatives with paid media, web, and CRM strategies

Coordinate with internal teams and external agencies for content development and campaign rollout

Track and analyze content performance to drive optimization and platform relevance

Act as main digital content partner for cross-functional and multi-departmental initiatives

Requirements

QUALIFICATIONS AND REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Minimum of 10–12 years of solid experience in digital marketing, with focus on content strategy, social media, paid media, and influencer management

Proven success in leading large-scale digital campaigns and multi-channel content execution

Strong background in influencer sourcing, contract handling, and performance tracking

Skilled in aligning digital content with CRM, paid media, web, and brand objectives

Experienced in managing agency partnerships and cross-functional coordination

Proficient in using Meta Business Suite, Google Analytics, CMS tools, and content planning platforms

Strong project management, communication, and stakeholder engagement skills

Data-focused with ability to turn insights into actionable content strategies

Background in hospitality, integrated resorts, or premium consumer brands is a plus

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