
Sr. Manager, Content Digital Marketing
4 days ago
Solaire Resort Entertainment City | Full time
Sr. Manager, Content Digital Marketing- Date Opened 06/24/2025
- State/Province NCR
- Country Philippines
POSITION SUMMARY
The Digital Senior Manager for Content leads the strategy and execution of digital content across social media, paid media, owned channels, and influencer marketing. Positioned within the Digital Department of an integrated resort, the role ensures brand consistency and audience engagement across hotel, gaming, retail, and F&B. It also involves close collaboration with internal teams, agencies, and departments like Marketing, CRM, Loyalty, and Creative.
DUTIES AND RESPONSIBILITIES
Lead the resort’s digital content strategy across social, paid, and owned platforms
Manage full content lifecycle—planning, production, and distribution for campaigns and always-on efforts
Ensure brand-aligned messaging across all digital touchpoints and business units
Oversee influencer marketing, including sourcing, contracting, and performance tracking
Align content initiatives with paid media, web, and CRM strategies
Coordinate with internal teams and external agencies for content development and campaign rollout
Track and analyze content performance to drive optimization and platform relevance
Act as main digital content partner for cross-functional and multi-departmental initiatives
QUALIFICATIONS AND REQUIREMENTS
Bachelor’s degree in Marketing, Communications, Digital Media, or related field
Minimum of 10–12 years of solid experience in digital marketing, with focus on content strategy, social media, paid media, and influencer management
Proven success in leading large-scale digital campaigns and multi-channel content execution
Strong background in influencer sourcing, contract handling, and performance tracking
Skilled in aligning digital content with CRM, paid media, web, and brand objectives
Experienced in managing agency partnerships and cross-functional coordination
Proficient in using Meta Business Suite, Google Analytics, CMS tools, and content planning platforms
Strong project management, communication, and stakeholder engagement skills
Data-focused with ability to turn insights into actionable content strategies
Background in hospitality, integrated resorts, or premium consumer brands is a plus
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