Digital Marketing Specialist

Overview Unleash Your Talents with Us Hi there, our future Digital Marketing Specialist Happy to see YOU here. Here at Integrated OS, you'll be part of a team of passionate individuals who are committed to delivering exceptional offshoring services. Bringing in an array of skills and talents from different areas of business from Finance, Human Resources, Information Technology, Customer Service, and Marketing to Sales and Operations. From humble beginnings, we have built our company from our first team member onwards. Initially, we were lending support to an Australian print manufacturer - The Lamson Group. Since then, we have continued to uphold our core values and culture and developed a deeper understanding of how people need help to succeed in their goals. And YOU might be a part of this amazing growth as our team keeps growing above all expectations What you\'ll do As a Digital Marketing Specialist, you will manage and optimize digital marketing activities to drive brand awareness, lead generation, and customer engagement. You will be responsible for enhancing lead generation outcomes by optimizing campaign strategies, targeting, and performance to attract high-quality leads. This role also involves overseeing SEO management, paid advertising campaigns, digital analytics, graphic design for ads, and general marketing support while working closely with the Marketing Manager and the broader marketing team to execute and refine the overall marketing strategy. Key responsibilities SEO Management Conduct keyword research and monitor competitor keywords to identify opportunities to target to improve organic growth Implement both on-page and technical SEO improvements to enhance search visibility and website performance Write and optimize blog posts and web content aligned with SEO best practices and company strategy Build high quality backlinks and optimize internal linking structures Track, analyze and report on keyword rankings, traffic trends, and SEO performance Stay current on industry changes, including search engine algorithms, and adapt strategies accordingly. Research and recommend new opportunities for content discovery, optimization and keyword targeting Digital Advertising & Campaign Management Oversee the planning, building, management and optimizations for Google Ads, Meta, LinkedIn Ads and any other platforms as required Implement effective keyword strategies and utilize negative keywords Monitor campaign performance, analyze results, and provide actionable insights to maximize ROI Manage campaign budgets effectively and ensure effective audience targeting and retargeting strategies. Produce regular reports detailing performance, trends, and recommendations Monitor digital trends and audience insights that are relevant to the company\'s marketing objectives and assist in research, development and implementation of new initiatives. Research & Insights Analyze user behavior and website performance to identify opportunities to improve conversion rates Stay up to date with the latest developments in digital marketing, advertising platforms, and SEO tools. Conduct competitor research and market analysis to support campaign and strategy development. Strategy & General Marketing Activity Work with the Marketing Manager and Web Developer to implement website changes in line with the content and SEO strategy Design and produce digital assets (static and video) for ads, social posts, emails and other marketing materials Contribute to the management and execution of the content plan, including planning, copy and the design of social posts and emails etc. Assist with the creation of marketing collateral such as brochures, flyers and presentations Assist the sales team with sales proposals and drawings. Maintain the Social Media Pages (including YouTube, LinkedIn, Facebook and Instagram) Support the execution of the marketing strategy in collaboration with the Marketing Manager. Successful candidates must have At least 7-10 years of experience in Digital Marketing, with proven success managing Google Ads and SEO for B2B businesses. Experience with LinkedIn Ads and Meta Ads campaign management. Proficiency in Google Ads Manager, Google Analytics, Search Console, SEMrush (or similar SEO tools) and Microsoft Clarity. Experience with LinkedIn and Meta Ad Platforms. Experience with HubSpot Marketing Hub (campaign management, social, email and analytics). Strong understanding of SEO principles, keyword strategy, and on-page/technical optimization. Strong analytical skills with the ability to translate data into actionable insights. Excellent written communication skills for content creation and optimization. Competence in design tools such as Canva and Adobe Creative Suite for creating digital assets. Work Arrangements Schedule : 6:00 AM - 3:00 PM PHT Work Setup : Work On-Site Office Location : Parkway Corporate Center, Alabang, Muntinlupa City What’s in it for YOU? At Integrated OS, we create career opportunities where you can thrive, grow, and make an impact. Competitive Salary & Benefits : Be rewarded for your expertise and dedication. Career Growth & Development : Work alongside international clients and gain valuable experience. Work-Life Balance : Our innovative activities, open communication channels, and commitment to inclusivity make every day exciting and rewarding Collaborative & Supportive Environment : Be part of a passionate team that values innovation and teamwork. Your seat awaits Be part of our thriving team and CLICK APPLY #J-18808-Ljbffr